CeraVe Cleanser Playland Shares the Fun of Facial Cleansing
Laura McQuarrie — July 13, 2023 — Fashion
References: ceravecleanserplayland & benzinga
For just one day only, dermatologist-recommended skincare brand CeraVe will be inviting people in New York City to experience CeraVe Cleanser Playland at Chelsea Industrial. This experience centers around getting people to see the importance of proper facial cleansing, as well as how it can be fun and fulfilling.
The play-inspired installation gives attendees the chance to get complimentary cleansers and tips from two of the leading dermatologists in the United States, Dr. Marisa Garshick and Dr. Wallace Nozile. On-site, there's a Hydrating Cleanser slide and an Acne Cleanser balanced-skin seesaw, along with the chance for people to discover the brand's latest launches: the Hydrating Foaming Oil Cleanser and the Acne Foaming Cream Wash.
The play-inspired installation gives attendees the chance to get complimentary cleansers and tips from two of the leading dermatologists in the United States, Dr. Marisa Garshick and Dr. Wallace Nozile. On-site, there's a Hydrating Cleanser slide and an Acne Cleanser balanced-skin seesaw, along with the chance for people to discover the brand's latest launches: the Hydrating Foaming Oil Cleanser and the Acne Foaming Cream Wash.
Trend Themes
1. Immersive Cleanser Experiences - Creating immersive pop-up experiences that highlight the fun and importance of facial cleansing.
2. Dermatologist-led Skincare Education - Providing opportunities for consumers to receive skincare tips and advice directly from leading dermatologists.
3. Innovative Cleanser Product Launches - Introducing new and innovative cleanser products that cater to specific skincare needs, such as hydrating and acne-prone skin.
Industry Implications
1. Skincare - Capitalizing on the growing demand for skincare products and experiences that prioritize proper facial cleansing.
2. Pop-up Experiences - Creating immersive and engaging pop-up installations that offer a unique and interactive way for consumers to experience and learn about products.
3. Dermatology - Collaborating with dermatologists to provide expert advice and guidance on proper skincare routines and product selection.
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