Feng Sushi's 'Hands Off!' Pop-Up Offers Kitchen-to-Mouth Service
Katherine Pendrill — June 10, 2019 — Marketing
References: eventbrite & delish
If you've ever wondered what it's like to have someone do all the boring bits of eating for you, you can experience it at Feng Sushi's 'Hands Off!' pop-up this June. While it may sound like an unusual concept, all of the proceeds will go to a good cause.
The Hands Off! pop-up is a four-day event that is being held by London's Feng Sushi restaurant. For about $25, diners can enjoy a "set tasting menu featuring Nippon ‘mock’ duck (a Chinese pancake filled with cucumber, spring onion, caramelized tofu, and hoisin sauce; salmon, tuna and Japanese omelet nigiri; and vegetarian rolls." The catch is that diners won't have to lift a finger because everything will be fed directly to them by the wait staff. While this is a dream come true for tired diners, the pop-up is really a charitable effort with 100 percent of the proceeds going to an organization called Mary's Meal that donates school meals to children living in poverty.
Image Credit: Hands Off!
The Hands Off! pop-up is a four-day event that is being held by London's Feng Sushi restaurant. For about $25, diners can enjoy a "set tasting menu featuring Nippon ‘mock’ duck (a Chinese pancake filled with cucumber, spring onion, caramelized tofu, and hoisin sauce; salmon, tuna and Japanese omelet nigiri; and vegetarian rolls." The catch is that diners won't have to lift a finger because everything will be fed directly to them by the wait staff. While this is a dream come true for tired diners, the pop-up is really a charitable effort with 100 percent of the proceeds going to an organization called Mary's Meal that donates school meals to children living in poverty.
Image Credit: Hands Off!
Trend Themes
1. Hands-free Dining - Restaurants offering hands-free dining experiences with waitstaff directly feeding patrons have the potential to disrupt the traditional dining experience.
2. Charitable Pop-ups - Charitable pop-up events can bring brand exposure and reputation benefits while also raising funds for good causes.
3. Vegetarian Tasting Menus - Restaurants offering vegetarian and sustainable tasting menus can appeal to a growing demographic of environmentally-conscious diners.
Industry Implications
1. Hospitality - Hospitality businesses can incorporate hands-free dining concepts and charity events to attract customers and boost reputation.
2. Nonprofit - Nonprofits can collaborate with restaurants to create charitable pop-up events to raise funds for their cause.
3. Food and Beverage - Food and beverage businesses can expand their offerings to include vegetarian and sustainable tasting menus to cater to the changing consumer values.
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