Handerpants are Underpants for Your Hands
Tisah Tucknott — July 24, 2009 — Fashion
References: fashionablygeek & gearfuse
Handerpants are (you guessed it) underpants for your hands. These tightie-whities solve all kinds of problems, ranging from chafing to reddening or roughening of the hands.
The YouTube video was made in dedication to Billy Mays, an infomercial king who recently passed away. The man in the video seems to be trying to do an impersonation of Billy Mays, but it is up to the audience whether or these Handerpants will fly off the shelves.
The YouTube video was made in dedication to Billy Mays, an infomercial king who recently passed away. The man in the video seems to be trying to do an impersonation of Billy Mays, but it is up to the audience whether or these Handerpants will fly off the shelves.
Trend Themes
1. Handerpants - Disruptive innovation opportunity: Creating a new market segment by introducing underpants for hands, addressing problems such as chafing and roughening of the hands.
2. Impersonation Videos - Disruptive innovation opportunity: Tapping into the popularity of impersonation videos on platforms like YouTube to promote and market unique products.
3. Infomercial Merchandise - Disruptive innovation opportunity: Leveraging the nostalgia associated with infomercials to create and sell merchandise that solves everyday problems.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Exploring the intersection of fashion and functionality with unique products like Handerpants.
2. Digital Media - Disruptive innovation opportunity: Capitalizing on the growth of digital media and viral videos for creative marketing strategies.
3. Consumer Goods - Disruptive innovation opportunity: Reinventing consumer goods by addressing niche problems and finding unconventional solutions.
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