McDonald's Japan is Offering 'Halloween Witch' Fries This October
Katherine Pendrill — October 19, 2016 — Lifestyle
References: delish & brandeating
To celebrate the spookiest night of the year, McDonald's Japan is selling a special side dish called 'Halloween Witch' Fries, which seem to draw inspiration from the bags of candy that children collect at the end of October.
Starting on October 19th, McDonald's Japan will being selling its new Halloween Witch fries alongside its bright orange, pumpkin sauce-covered fries. The new dish consists of the chain's signature French friess doused in a combination of chocolate sauce and purple sweet potato sauce. The unusual toppings give the dish a sweet and salty flavor profile that is fitting for the Halloween season.
With only a few weeks until October 31st, the spooky new dish gives consumers a new way to embrace the Halloween season.
Starting on October 19th, McDonald's Japan will being selling its new Halloween Witch fries alongside its bright orange, pumpkin sauce-covered fries. The new dish consists of the chain's signature French friess doused in a combination of chocolate sauce and purple sweet potato sauce. The unusual toppings give the dish a sweet and salty flavor profile that is fitting for the Halloween season.
With only a few weeks until October 31st, the spooky new dish gives consumers a new way to embrace the Halloween season.
Trend Themes
1. Halloween-themed Fast Food - The popularity of Halloween-inspired side dishes like the 'Halloween Witch' Fries at McDonald's Japan suggests a trend of incorporating festive elements into fast food offerings.
2. Unconventional Flavor Combinations - The combination of chocolate sauce and purple sweet potato sauce on the 'Halloween Witch' Fries presents an opportunity for food and beverage companies to experiment with unique and unexpected flavor pairings.
3. Seasonal Limited-time Offers - The introduction of the 'Halloween Witch' Fries as a limited-time offering demonstrates the trend of using seasonal themes to create a sense of urgency and excitement among consumers.
Industry Implications
1. Fast Food - Fast food chains can capitalize on the Halloween season by creating Halloween-themed menu items like the 'Halloween Witch' Fries to attract customers and drive sales.
2. Food and Beverage - Food and beverage companies can explore the potential of combining unusual or contrasting flavors, like chocolate and purple sweet potato, to create innovative and attention-grabbing products.
3. Seasonal Retail - The success of the 'Halloween Witch' Fries highlights the potential for seasonal limited-time offers in the retail industry, where businesses can leverage festive occasions to boost customer engagement and sales.
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