These Halloween Skittles Play with Flavors and Names
Michael Hemsworth — August 29, 2017 — Lifestyle
References: popsugar
The end of the summer has arrived which means that fall-themed products, such as the new Halloween Skittles, are being released to the delight of consumers everywhere. The new candy treats come in two options including Cauldron Skittles and Trick Plays Skittles, with the former boasting renamed flavors, while the latter has colors that don't match the flavor inside. This makes the treats a fun play on the brand's original product and a clever treat to hand out to others during the Halloween season.
The Halloween Skittles are among the many products that marketed for consumers that play on nostalgic themes and popular childhood flavors to tap into the desire to for more youthful food experiences.
The Halloween Skittles are among the many products that marketed for consumers that play on nostalgic themes and popular childhood flavors to tap into the desire to for more youthful food experiences.
Trend Themes
1. Nostalgic Treats - Creating nostalgic flavor experiences through playful and innovative candy products.
2. Flavor Games - Playing with flavors and names to create a unique and interactive candy experience.
3. Disruptive Halloween Treats - Introducing disruptive Halloween treats by utilizing playful flavors and unexpected color schemes.
Industry Implications
1. Candy Industry - Disrupting the candy industry by creating new and interactive products that play with flavors and colors.
2. Seasonal Products Market - Marketing seasonal products through playful and unique experiences that tap into consumer nostalgia.
3. Event and Party Supply Industry - Providing disruptive and innovative party supplies by introducing playful and unexpected treats during holiday seasons.
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