foodora and iHalo Created a Two-Colored Halloween Ice Cream
Laura McQuarrie — October 26, 2017 — Lifestyle
Just in time for Halloween, iHalo teamed up with foodora to create a fun and festive Halloween ice cream cone that many foodies will be snapping photos of. The treat, dubbed iHalo-we'en, will be available in pumpkin, vanilla bean and coconut charcoal, served in a black charcoal cone. As there are a number of flavors available, foodies may select their preference when ordering via the foodora app. The iHalo-we'en dessert may exclusively be ordered through foodora only on October 31st.
The limited-edition Halloween ice cream cones will be available for just a dollar when ordered for pick-up through the foodora platform, with proceeds going to charity. Additionally, iHalo will also be matching all donations from sales of the iHalo-ween cones.
The limited-edition Halloween ice cream cones will be available for just a dollar when ordered for pick-up through the foodora platform, with proceeds going to charity. Additionally, iHalo will also be matching all donations from sales of the iHalo-ween cones.
Trend Themes
1. Dual-colored Treats - Creating dessert treats with unique, dual-colored themes can capture social media attention and boost brand engagement.
2. Limited-edition Food Products - Limited-edition food products tied to holidays or events can create a sense of urgency for consumers and drive sales.
3. Charitable Tie-ins - Aligning food products with charitable causes can create positive associations for brands and increase consumer loyalty.
Industry Implications
1. Food and Beverage - Expanding dessert or snack offerings to include unique, limited-edition seasonal items can increase sales and boost brand appeal.
2. E-commerce - Partnering with food delivery platforms can allow brands to expand their customer base and reach new audiences.
3. Retail - Creating visually appealing food products with unique themes and charitable tie-ins can attract customers and drive sales in stores.
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