Tesco Turned a Regular Grocery Store into a 'Spookermarket'
Christopher Magsambol — October 28, 2015 — Pop Culture
Tesco recently turned its supermarket into a "spookermarket" with a Halloween grocery stunt. Innocent shoppers entered a Tesco location on a seemingly normal day to take care of some weekly shopping. The video capturing the event begins with a few weird things happening, like a car slowly moving on its own, or things falling off shelves.
As the video goes on, shoppers were greeted by scary butchers, clowns and floating heads. To capitalize on Halloween, Tesco decided to run a hilarious campaign that incorporated many of its shoppers. Other parts of the Halloween grocery stunt include a pumpkin display and and bloody hands at the fish counter.
The immensely popular YouTube spot has already racked up over a million views and the video is accompanied by five supplementary videos that show viewers how to stage their own spooky stunts.
As the video goes on, shoppers were greeted by scary butchers, clowns and floating heads. To capitalize on Halloween, Tesco decided to run a hilarious campaign that incorporated many of its shoppers. Other parts of the Halloween grocery stunt include a pumpkin display and and bloody hands at the fish counter.
The immensely popular YouTube spot has already racked up over a million views and the video is accompanied by five supplementary videos that show viewers how to stage their own spooky stunts.
Trend Themes
1. Immersive Halloween Experiences - Retailers can innovate by providing immersive Halloween experiences that go beyond traditional shopping.
2. User-generated Content Campaigns - Companies can utilize user-generated content campaigns for maximum engagement during event-based campaigns like Halloween.
3. Branded Holiday Guides - Creating holiday guides that showcase products and services can increase brand visibility and interest in seasonal offerings.
Industry Implications
1. Retail - Retailers can benefit from providing immersive holiday experiences through increased customer engagement and sales.
2. Marketing - Marketing teams can drive engagement and brand loyalty by utilizing user-generated content campaigns during holiday events, such as Halloween.
3. Tourism - Tourism companies can create branded holiday guides that showcase local offerings and increase interest in visiting during seasonal events like Halloween.
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