Century 21 Created a Giant Halloween Candy Bar Promotion
Laura McQuarrie — October 30, 2015 — Marketing
References: century21 & adsoftheworld
To join in on the festivities on October 31st, Century 21 enlisted help from master chocolatier Andrew Shotts to create an over-the-top Halloween candy bar.
Remembering back to his childhood, Schotts fondly remembers the best candy bars were the ones that had the most stuff in them. Going with this theme, he decided to create a massive candy bar of his own filled with a handful of nuts, as well as full-sized cookies and whole pretzels. Shott proudly calls his creation: "The Greatest Candy Bar of All Time."
The candy bars weigh in at more than 10 lbs and were wrapped in packaging that states: "The best candy bars come from the best houses." A teaser at the end of the campaign video suggests that there's more to come closer to Halloween.
Remembering back to his childhood, Schotts fondly remembers the best candy bars were the ones that had the most stuff in them. Going with this theme, he decided to create a massive candy bar of his own filled with a handful of nuts, as well as full-sized cookies and whole pretzels. Shott proudly calls his creation: "The Greatest Candy Bar of All Time."
The candy bars weigh in at more than 10 lbs and were wrapped in packaging that states: "The best candy bars come from the best houses." A teaser at the end of the campaign video suggests that there's more to come closer to Halloween.
Trend Themes
1. Oversized Candy Bars - The creation of oversized candy bars presents opportunities for disruptive innovation in product design and packaging.
2. Halloween Promotions - Halloween promotions provide new opportunities for businesses to market their products and engage with customers.
3. Collaborations with Master Artisans - Collaborating with master artisans can produce unique and shareable experiences that appeal to consumers.
Industry Implications
1. Confectionery - Confectionery brands can leverage oversized candy bars as a promotional tool to capture consumer attention and boost sales.
2. Retail - Retailers can employ Halloween promotions, such as oversized candy bars, to drive store traffic and increase revenue.
3. Hospitality - Hotels and resorts can offer special Halloween packages that include unique experiences, such as collaborating with master artisans to create oversized candy bars for guests.
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