Insomnia Cookies Launches Limited Edition 'Halloweekend' Cookies
Niko Pajkovic — October 27, 2021 — Lifestyle
References: insomniacookies & qsrmagazine
American bakery chain Insomnia Cookies has announced the launch of its limited-edition 'Halloweekend' special, which will feature a range of new spooky season-themed baked goods, including the Tricked Out Deluxe Cookie, the Tricked Out Loaded Brownie, and Tricked Out Lil' Dippers.
The new Tricked Out Deluxe Cookie consists of Insomnia's signature cookie base combined with M&M's and SNICKERS candy. Meanwhile, the Tricked Out Loaded Brownie also leverages M&M's and SNICKERS but adds TWIX into the mix to create an ultra gooey texture. Lastly, Tricked Out Lil’ Dippers features a package of 12 chocolate chip cookies, which are, again, topped with M&M's, SNICKERS, and TWIX and served with cookie butter dip.
In addition to the tasty new baked goods, Insomnia Cookies will be offering customers Trick or Treat Packs and a Spooky DIY Kit for those looking to celebrate at home.
Image Credit: Insomnia Cookies
The new Tricked Out Deluxe Cookie consists of Insomnia's signature cookie base combined with M&M's and SNICKERS candy. Meanwhile, the Tricked Out Loaded Brownie also leverages M&M's and SNICKERS but adds TWIX into the mix to create an ultra gooey texture. Lastly, Tricked Out Lil’ Dippers features a package of 12 chocolate chip cookies, which are, again, topped with M&M's, SNICKERS, and TWIX and served with cookie butter dip.
In addition to the tasty new baked goods, Insomnia Cookies will be offering customers Trick or Treat Packs and a Spooky DIY Kit for those looking to celebrate at home.
Image Credit: Insomnia Cookies
Trend Themes
1. Spooky-themed Baked Goods - Other bakeries and food chains should capitalize on the Halloween spirit by creating spooky-themed baked goods to attract customers.
2. DIY Kits for Celebrations - Businesses can create DIY kits for holiday celebrations to cater to customer needs during the pandemic and promote safe, at-home festivities.
3. Seasonal Product Offerings - By introducing seasonal product offerings, businesses can generate excitement among customers and increase sales during special occasions.
Industry Implications
1. Bakery and Confectionery Industry - Businesses in the bakery and confectionery industry can incorporate seasonal offerings to increase sales and attract customers during special occasions.
2. Food and Beverage Industry - The food and beverage industry can benefit from seasonal promotional offerings targeting customers during celebrations, such as Halloween, Thanksgiving, and Christmas.
3. E-commerce Industry - The e-commerce industry can leverage the DIY culture and offer at-home kits during celebrations to provide convenience to customers and generate additional revenue streams.
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