Burger King Sweden Launched Two New Burgers Without Beef Patties
Laura McQuarrie — August 13, 2018 — Lifestyle
References: burgerking.se & designtaxi
The demand for meatless meals has inspired many fast food brands to get creative with their menu offerings and Burger King in Sweden recently introduced two new halloumi burgers that feature generous amounts of cheese in place of meat.
The Halloumi King is comparable to Burger King's classic Whopper without the beef patty, as it features a potato bread bun stuffed with Cypriot halloumi cheese, lettuce, tomato, onion and mayonnaise.
Burger King also introduced the Extra Looong BBQ Halloumi as a new take on its Extra Looong BBQ Bacon sandwich—in place of three types of grilled meat and four bacon slices, the new fast food menu item boasts a combination of barbecue sauce, mayonnaise, fresh lettuce and stacks of crispy onion rings and brined cheese atop a long sesame bun.
The Halloumi King is comparable to Burger King's classic Whopper without the beef patty, as it features a potato bread bun stuffed with Cypriot halloumi cheese, lettuce, tomato, onion and mayonnaise.
Burger King also introduced the Extra Looong BBQ Halloumi as a new take on its Extra Looong BBQ Bacon sandwich—in place of three types of grilled meat and four bacon slices, the new fast food menu item boasts a combination of barbecue sauce, mayonnaise, fresh lettuce and stacks of crispy onion rings and brined cheese atop a long sesame bun.
Trend Themes
1. Meatless Meals - Disruptive innovation opportunities in creating new plant-based alternatives for traditional meat dishes.
2. Creative Menu Offerings - Disruptive innovation opportunities in developing unique and innovative menu items to cater to changing consumer preferences.
3. Halloumi Cheese - Disruptive innovation opportunities in exploring the use of halloumi cheese as a main ingredient in fast food burgers.
Industry Implications
1. Fast Food - Disruptive innovation opportunities in the fast food industry to adapt to the growing demand for plant-based and meatless options.
2. Food Service - Disruptive innovation opportunities in the food service industry to create unique and appealing vegetarian and vegan menu items.
3. Cheese Production - Disruptive innovation opportunities in the cheese production industry to explore new uses and applications for halloumi cheese.
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