The 'Hahn: Non-Stick Beer Mat' Video Fixes Drinking Issues
Senduran Bhakthakumaran — March 19, 2012 — Pop Culture
References: adland & creativecriminals
The 'Hahn: Non-Stick Beer Mat' commercial is straight-faced and hilarious. In this ad, Hahn is asked to develop a solution for soggy, sticky beer mats that like to come along for the ride when drinkers try to lift their bottle from their mats.
The test subject of the video sits at a table with a Hahn Super-Dry beer mat drinking a Hahn Super-Dry beer and goes to place his beer on the mat. When he lifts his drink, sure enough, the coaster follows. The scientist standing next to him then sizes up the beer mat and leaves only to return with a gigantic Han Super-Dry beer mat table. The test subject then tests the table out as well, and the result did not solve the issue. Therefore the problem is labelled PROJECT IN DEVELOPMENT.
The commercial is a fun and quirky way to promote the Hahn brand.
The test subject of the video sits at a table with a Hahn Super-Dry beer mat drinking a Hahn Super-Dry beer and goes to place his beer on the mat. When he lifts his drink, sure enough, the coaster follows. The scientist standing next to him then sizes up the beer mat and leaves only to return with a gigantic Han Super-Dry beer mat table. The test subject then tests the table out as well, and the result did not solve the issue. Therefore the problem is labelled PROJECT IN DEVELOPMENT.
The commercial is a fun and quirky way to promote the Hahn brand.
Trend Themes
1. Non-stick Beer Mats - Opportunity for developing innovative, non-stick beer mats that provide a solution for preventing sticky and soggy coasters.
2. Tabletop Advertising - Opportunity to create giant beer mat tables or other interactive tabletop advertising methods for promoting brands and products.
3. Quirky Brand Promotions - Opportunity to use fun and humorous marketing campaigns, like the Hahn: Non-Stick Beer Mat commercial, to engage consumers and create brand awareness.
Industry Implications
1. Beverage Manufacturing - Disruptive innovation opportunity for breweries to develop non-stick beer mats that enhance the drinking experience and improve customer satisfaction.
2. Advertising and Marketing - Opportunity for advertising agencies to explore tabletop advertising concepts, such as giant beer mat tables, as a unique way to promote brands and products.
3. Consumer Goods - Chance for consumer goods companies to leverage quirky and humorous brand promotions to connect with target audiences and differentiate themselves in the market.
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