Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,533 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,015 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,015 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 480,533 cutting edge ideas.

Purple Pop Star Cookies

Clean the Sky - Positive Eco Trends & Breakthroughs

Crumbl Just Unveiled New Olivia Rodrigo’s GUTS Cookie

— February 17, 2024 — Lifestyle
Crumbl has teamed up with the three-time Grammy award-winning artist Olivia Rodrigo to debut the eye-catching new GUTS cookie.

Inspired by the album and the tour of the same name, the GUTS cookie is a colorful cookie fit for a pop star. The new cookie consists of two chilled purple-hued vanilla-flavored cookies sandwiching layers of triple-berry jam and light vanilla buttercream. The sandwich cookie is then rolled in colorful star-studded sprinkles and topped with a star cutout.

The perfect take-home treat for fans, the new GUTS cookie will be available exclusively from Cumbl locations within an hour of Rodrigo's performances. This will continue until the 2024 GUTS tour concludes in August, so grab one while you have the chance.

Image Credit: Crumbl
Trend Themes
1. Celebrity Collaboration Cookies - Opportunity for brands to collaborate with influencers or celebrities to create exclusive and limited-edition cookie flavors, enhancing brand visibility and reaching new audiences.
2. Interactive Food Experiences - Creating experiential food offerings tied to entertainment events to engage fans and drive foot traffic to physical locations, blending food with pop culture and music.
3. Limited-time Themed Treats - Introducing temporary menu items inspired by popular events or cultural phenomena, generating buzz and fostering a sense of urgency among consumers to try these unique offerings.
Industry Implications
1. Food and Beverage - Innovating within the food and beverage sector by leveraging celebrity partnerships to introduce novel flavors and drive consumer interest in exclusive collaborations.
2. Entertainment - Exploring opportunities at the intersection of food and entertainment to create memorable experiences that cater to fans' interests, enhancing brand loyalty and expanding market reach.
3. Hospitality and Tourism - Leveraging limited-time themed treats to attract guests and customers, offering unique culinary experiences that tie into popular culture events and drive visitation to hotels, restaurants, and attractions.
7.7
Score
Popularity
Activity
Freshness