Crumbl and Kellogg Co. Released a Limited-Time Pop-Tart Cookie
Colin Smith — July 11, 2022 — Marketing
References: crumblcookies & foodbusinessnews.net
Crumbl, the United States-based cookie bakery known for its weekly rotating menu, announced the new 'Strawberry Pop-Tarts Cookie' in collaboration with Kellogg Co. This cookie is essentially a full recreation of the Pop-Tart in a new medium with a new pastry. The sweet strawberry filling tastes nearly identical to the toasted cereal bar, while the cookie is topped with a similar mixture of white chocolate and colored sprinkles.
To further showcase the cookie's similarity to the iconic Pop-Tart, Crumbl serves the Strawberry Pop-Tarts Cookie with a miniature Strawberry Pop-Tart on top of its white chocolate glaze. This special-edition cookie is available now at all Crumbl locations across the United States from July 10th to July 17th, 2022, while supplies last. The prices may vary by location.
Image Credit: Crumbl
To further showcase the cookie's similarity to the iconic Pop-Tart, Crumbl serves the Strawberry Pop-Tarts Cookie with a miniature Strawberry Pop-Tart on top of its white chocolate glaze. This special-edition cookie is available now at all Crumbl locations across the United States from July 10th to July 17th, 2022, while supplies last. The prices may vary by location.
Image Credit: Crumbl
Trend Themes
1. Collaborative Food Products - There is an opportunity for food companies to collaborate on creating new food products, as seen in the case of Crumbl and Kellogg Co. creating the 'Strawberry Pop-Tarts Cookie.'
2. Innovative Dessert Options - There is an opportunity for food companies to create unique dessert options by putting a spin on classic snacks, such as the strawberries and cream flavor of the new 'Strawberry Pop-Tarts Cookie.'
3. Limited-time Offerings - There is an opportunity for companies to create limited-time offerings to drive excitement and urgency among consumers, as seen in the case of the 'Strawberry Pop-Tarts Cookie' only being available for a week at Crumbl locations.
Industry Implications
1. Bakery - Bakeries can incorporate classic snacks into their offerings to create unique dessert products like the 'Strawberry Pop-Tarts Cookie.'
2. Packaged Snacks - Packaged snack companies like Kellogg Co. can collaborate with bakeries to create innovative limited-time offerings to drive excitement among consumers.
3. Fast Food - Fast food chains can leverage limited-time offerings to entice customers to try new menu items that put a spin on classic snacks, such as a 'Strawberry Pop-Tarts Cookie' milkshake.
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