These Gummy Treats from Squish Candies Take Cues from Froyo
Laura McQuarrie — September 3, 2016 — Lifestyle
References: squishcandies
These all-new gummy treats from Squish Candies are designed to taste like mango and strawberry, but these are more than just ordinary fruit flavors.
These confections go by the name of 'Froyo,' and as their name suggests, the unique flavors take inspiration from frozen yogurt. While Squish Candies tags its Froyo gummies as "decadent" on its website because they are "all about sweet, creamy decadence," it's worth noting that these sweets are free from GMO ingredients, as well as fat, artificial colors and flavors. These sweets provide a convenient bite-sized alternative to consuming a full-sized frozen yogurt snack.
Squish Candies is one company that's no stranger to experimenting with radical candy flavors. Other items in its broad assortment include treats inspired by crossover food and drink flavors like champagne, mulled wine, yogurt and honey.
These confections go by the name of 'Froyo,' and as their name suggests, the unique flavors take inspiration from frozen yogurt. While Squish Candies tags its Froyo gummies as "decadent" on its website because they are "all about sweet, creamy decadence," it's worth noting that these sweets are free from GMO ingredients, as well as fat, artificial colors and flavors. These sweets provide a convenient bite-sized alternative to consuming a full-sized frozen yogurt snack.
Squish Candies is one company that's no stranger to experimenting with radical candy flavors. Other items in its broad assortment include treats inspired by crossover food and drink flavors like champagne, mulled wine, yogurt and honey.
Trend Themes
1. Froyo-inspired Sweets - Innovative confections that take inspiration from frozen yogurt present an opportunity to create unique candy flavors that go beyond the traditional fruit and chocolate varieties.
2. Gourmet Gummies - Development of gummy candies with a premium, decadent feel that cater to customers seeking a healthier snacking alternative offers an opportunity for disruptive innovation in the candy industry.
3. Alternative Snack Options - Creating bite-sized snacks that offer similar flavors to popular treats, such as Frozen Yogurt, provides a creative and convenient snacking alternative that appeals to time-restricted consumers.
Industry Implications
1. Candy - Incorporating unique flavors and emphasizing healthier ingredients in candy presents an opportunity to differentiate from traditional offerings and appeal to a growing health-conscious customer base.
2. Snack - The creation of innovative, bite-sized snacks provides consumers with snack options that are convenient, flavorful, and can be enjoyed in between meals.
3. Food and Beverage - The success of flavors like Froyo and other crossover food and drink flavors in candies suggest a lucrative opportunity for the food and beverage industry to introduce unique, cross-category flavors to attract a broader audience.
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