Fit's is Promoting Two Slime-Themed Gum Products Through Dragon Quest
Laura McQuarrie — August 17, 2016 — Tech
References: lotte-fits.jp & en.rocketnews24
Japanese chewing gum brand Fit's is launching a novel gum promotion for its two new Dragon Quest-themed products.
The zesty lime- and lime/mint-flavored Slime and Metal Slime products takes cues from Dragon Quest's iconic characters and are being integrated into the game as actual monsters that must be defeated during gameplay. When they come across the Fit's x Dragon Quest gum promotion in-game, players are challenged to defeat the monsters in the only way possible—by executing the "eat" command, rather than attacking, fleeing or using magic, as is normally possible to collect XP in the game.
With the rise of the e-sports gaming industry and professional spectatorship, video game partnerships are becoming extremely popular ways for brands promote new products and services among the general public.
The zesty lime- and lime/mint-flavored Slime and Metal Slime products takes cues from Dragon Quest's iconic characters and are being integrated into the game as actual monsters that must be defeated during gameplay. When they come across the Fit's x Dragon Quest gum promotion in-game, players are challenged to defeat the monsters in the only way possible—by executing the "eat" command, rather than attacking, fleeing or using magic, as is normally possible to collect XP in the game.
With the rise of the e-sports gaming industry and professional spectatorship, video game partnerships are becoming extremely popular ways for brands promote new products and services among the general public.
Trend Themes
1. In-game Product Integration - Gaming companies can explore opportunities to integrate physical products as in-game items to enhance user experiences and increase brand exposure.
2. Interactive Promotions - Interactive promotions for products, such as Fit's x Dragon Quest gum, can create unique and engaging experiences for consumers.
3. Cross-industry Collaborations - Collaborations between non-gaming industries and gaming companies to create promotional campaigns can lead to innovation through experimentation and new partnerships.
Industry Implications
1. Gaming Industry - The gaming industry can benefit from partnering with non-gaming industries to promote products within their games.
2. Food and Beverage Industry - Food and beverage companies can explore opportunities to promote products through collaborations with gaming companies and in-game product integration.
3. Marketing and Advertising Industry - Marketing and advertising companies can explore new promotional strategies such as interactive campaigns and cross-industry collaborations to reach wider audiences.
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