Guerrilla Ice Cream Takes the Fight to Your Taste Buds
Marissa Liu — September 8, 2010 — Social Good
References: guerrillaicecream & theurbangrocer
A New York-based street cart is trying to get customers to think about politics and social awareness in a whole new way. Guerrilla Ice Cream sells gourmet frozen treats with names such as 'Velvet Revolution,' 'Red Corridor' and '888 Uprising' in a effort to bring attention to political movements and situations around the world.
Using unique ingredients such as burlée frozen banana, candied fennel and palm sugar sorbet, Guerrilla Ice Cream is sure to kick up a storm with foodies and politicos not only in NYC but around the globe. 100% of the proceeds raised by Guerrilla Ice Cream go to aid marginalized people in NYC as well as around the globe.
Using unique ingredients such as burlée frozen banana, candied fennel and palm sugar sorbet, Guerrilla Ice Cream is sure to kick up a storm with foodies and politicos not only in NYC but around the globe. 100% of the proceeds raised by Guerrilla Ice Cream go to aid marginalized people in NYC as well as around the globe.
Trend Themes
1. Gourmet Activism - The trend of using gourmet food products to raise awareness for political movements and situations around the world, creating opportunities for companies to combine culinary creativity with social activism.
2. Politically-inspired Naming - The trend of naming food products after political movements and situations, offering opportunities for companies to engage customers through storytelling and create a unique brand identity.
3. Socially Conscious Consumption - The trend of consumers seeking products that have a positive impact on marginalized communities, presenting opportunities for companies to align their brand with social causes and attract conscious consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage the trend of gourmet activism by creating unique and socially-conscious products that resonate with socially-aware consumers.
2. Street Food and Food Carts - The street food and food cart industry can capitalize on politically-inspired naming by offering food items with creative names that spark conversations and generate curiosity among customers.
3. Nonprofit and Social Impact - The nonprofit and social impact sector can embrace the trend of socially conscious consumption by partnering with companies that donate a portion of their proceeds to marginalized communities, creating mutually beneficial collaborations.
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