Guerlain x Yves Klein L'Heure Bleue Perfume is Luxe
Michael Hemsworth — October 7, 2022 — Marketing
The Guerlain x Yves Klein L'Heure Bleue perfume is a luxe product created to offer consumers a celebratory option to incorporate into their collection. The perfume celebrates 110 years of the namesake perfume and has been created in partnership with the Yves Klein foundation in an extremely limited number. The perfume is housed in a special edition bottle that calls to mind the original form of the Raymond Guerlain design complete with a sculpted heart topper.
The Guerlain x Yves Klein L'Heure Bleue perfume is limited to 37 1.5-liter bottles with a mere three units reserved for retailers in the US. Priced at $17,000 the perfume promises to deliver the iconic blend of aromatics including amber, bergamot and florals in high concentration.
The Guerlain x Yves Klein L'Heure Bleue perfume is limited to 37 1.5-liter bottles with a mere three units reserved for retailers in the US. Priced at $17,000 the perfume promises to deliver the iconic blend of aromatics including amber, bergamot and florals in high concentration.
Trend Themes
1. Ultra-limited Luxury Products - The trend focuses on creating ultra-limited luxury products that cater to consumers with high disposable income
2. Collaboration in Luxury Brands - The trend is for luxury brands to collaborate with each other or with artists to create unique and special edition products
3. Celebration of Milestones - The trend is for brands to create exclusive products to celebrate notable milestones or anniversaries
Industry Implications
1. Luxury Fragrance - The industry could innovate by creating more exclusive and rare fragrances like the Guerlain x Yves Klein L'Heure Bleue perfume
2. Limited Edition Products - The industry can innovate by creating more limited edition products that cater to consumers with high disposable income
3. Luxury Retail - The industry could innovate by curating more unique products and special edition collections from collaborations and milestone celebrations
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