The Gucci x The North Face Collection is Full of Stylish Prints
Laura McQuarrie — December 29, 2020 — Luxury
References: thenorthface & refinery29
The Gucci x The North Face collection is set to launch in January and the collaboration applies fashion-forward prints to some of the outerwear brand's most beloved styles. The 70s-inspired collaborative collection boasts styles like puffer coats, quilted jackets and vests, plus jumpsuits, skirts and shirts.
Although the pairing of a luxury brand and an outerwear brand may seem unusual, the collaborators express that "It is a well-acknowledged notion that travel leads to self-discovery, and in this conviction The North Face is aligned with Gucci, which similarly empowers people in their quest to celebrate and express their own characters and personalities."
The collaborative collection from Gucci and The North Face comes at a time when people are spending an increasing amount of time exploring the outdoors to get some fresh air and break up the monotony of spending a prolonged period of time at home.
Image Credit: Gucci
Although the pairing of a luxury brand and an outerwear brand may seem unusual, the collaborators express that "It is a well-acknowledged notion that travel leads to self-discovery, and in this conviction The North Face is aligned with Gucci, which similarly empowers people in their quest to celebrate and express their own characters and personalities."
The collaborative collection from Gucci and The North Face comes at a time when people are spending an increasing amount of time exploring the outdoors to get some fresh air and break up the monotony of spending a prolonged period of time at home.
Image Credit: Gucci
Trend Themes
1. Maximalist Outdoor Collaborations - The partnership between Gucci and The North Face is a perfect example of how fashion and outdoor brands can merge in an unexpected way, highlighting the trend of maximalist outdoor collaborations.
2. 70s-inspired Outerwear - The Gucci x The North Face collection is heavily influenced by the 70s, showcasing the trend of fashion’s love affair with 70s-inspired outerwear.
3. Fashionable Outdoor Wear - With more people spending time outdoors, there is a growing demand for fashionable outdoor wear, which the Gucci x The North Face collection caters to, tapping into the trend of stylish outdoor clothing.
Industry Implications
1. Fashion - The fashion industry can take advantage of the trend of maximalist outdoor collaborations and can consider partnering with outdoor brands to create unique offerings.
2. Outdoor - Outdoor brands can tap into the trend of fashionable outdoor wear by exploring collaborations with fashion brands to create stylish yet functional outdoor clothing.
3. Retail - Retailers can take note of the trend of 70s-inspired outerwear and stock up on similar styles, especially as people are spending more time outdoors and need clothing to stay warm and stylish.
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