The New Gucci E-Commerce Site Features an Editorial Section
Rebecca Byers — March 30, 2016 — Luxury
References: ignant.de
The new Gucci e-commerce website is an immersive visual experience characterized by its stunning creative vision and the ability to view each piece via 360-degree video. The website also features a new editorial section, which it hopes to be a "visually compelling exploration" of creative director Alessandro Michele's collections that will likely be as valuable as seeing the clothes for themselves in-store.
The new Gucci e-commerce experience is a great opportunity to strengthen consumer awareness of its lifestyle aesthetic, while it also highlights a product's best uses with features like the "Wear With" look suggestion tool.
The new Gucci e-commerce experience is accessible in five languages across 23 countries. The new editorial section of the e-commerce site is titled 'The Agenda' and will feature exclusive brand content.
The new Gucci e-commerce experience is a great opportunity to strengthen consumer awareness of its lifestyle aesthetic, while it also highlights a product's best uses with features like the "Wear With" look suggestion tool.
The new Gucci e-commerce experience is accessible in five languages across 23 countries. The new editorial section of the e-commerce site is titled 'The Agenda' and will feature exclusive brand content.
Trend Themes
1. Immersive Visual Experiences - The Gucci e-commerce site's 360-degree video feature offers an opportunity for brands to create engaging and immersive online shopping experiences.
2. Editorial E-commerce - The inclusion of an editorial section on the Gucci e-commerce site presents an opportunity for brands to provide valuable content and storytelling to enhance the customer experience.
3. Multilingual E-commerce - The availability of the Gucci e-commerce site in multiple languages showcases the potential for brands to expand their global reach and cater to a diverse customer base.
Industry Implications
1. Fashion - The fashion industry can leverage immersive visual experiences and editorial e-commerce to create unique and engaging online shopping experiences.
2. Retail - The retail industry can adopt immersive visual experiences and multilingual e-commerce strategies to enhance the online shopping experience and expand their customer base.
3. Luxury Brands - Luxury brands can utilize immersive visual experiences and editorial e-commerce to showcase their brand story, create a sense of exclusivity, and engage with their high-end customers.
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