adidas and atmos Join Forces on the G-SNK Collection
References: atmos-tokyo & hypebeast
atmos and adidas Originals work in collaboration to launch the G-SNK collection that spotlights the latter's signature Superstar sneaker. Along with the captivating footwear offerings, the duo also launch apparel to match and compliment the sneakers. Each show is constructed from a hi-vis material for a textured and reflective finish before it is detailed with an intricate snakeskin patterning.
The two sneakers are made with a smooth reflective material across the branded Three Stripes and the eyestays. Additional details include some colorblocking elements on the G-SNK Superstars -- there are black details at the tongue badge, the branded stamp at the midfoot, and the heel. This contrasts against the white base, whereas the other R-SNK sneaker boasts an all-black construction. The apparel features two tees and a pair of shorts in similar graphics.
Image Credit: atmos
The two sneakers are made with a smooth reflective material across the branded Three Stripes and the eyestays. Additional details include some colorblocking elements on the G-SNK Superstars -- there are black details at the tongue badge, the branded stamp at the midfoot, and the heel. This contrasts against the white base, whereas the other R-SNK sneaker boasts an all-black construction. The apparel features two tees and a pair of shorts in similar graphics.
Image Credit: atmos
Trend Themes
1. Shimmery Sneaker Designs - Opportunity for innovative sneaker designs that incorporate reflective and textured materials for a standout look.
2. Collaborative Fashion Collections - The rise of collaborations between fashion brands and sneaker companies to create unique and sought-after collections.
3. Snakeskin Pattern Trend - Increasing popularity of snakeskin pattern in fashion, providing an opportunity to incorporate this trend into footwear and apparel designs.
Industry Implications
1. Footwear and Sneaker Industry - Disruptive innovation opportunities in creating unique sneaker designs with shimmery, reflective materials and snakeskin patterns.
2. Fashion and Apparel Industry - Opportunity for collaborative fashion collections that combine different fashion brands with sneaker companies to create unique and trendy apparel.
3. Textile and Material Industry - Increasing demand for innovative materials that provide texture, reflectivity, and snakeskin patterns for use in footwear and apparel designs.
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