The Grupo Zoom Campaign Violently Depicts Consequences of Group Shipments
Meghan Young — April 11, 2013 — Marketing
References: zeabbdo & ibelieveinadv
The Grupo Zoom campaign likens group deliveries to war zones. Full of exploding bombs, unleashed arrows and catapulting rocks, the scenes are absolutely epic. Amidst all the chaos and destruction are fragile items such as a porcelain vase, stained glass lamp and clawed foot bathtubs. Since they would have to be extremely valuable to elicit such a violent response, the images clearly represent something else.
The Grupo Zoom campaign reads, "Ship it with others may be a disaster." Hence it encourages a different method. Conceived and executed by ZEA BBDO, an ad agency based in Caracas, Venezuela, the Grupo Zoom campaign is so full of action, it will grab anyone's attention. It was imaginatively art directed by Roberto Mondello with aggressive illustrations by artist Antonio Aponte.
The Grupo Zoom campaign reads, "Ship it with others may be a disaster." Hence it encourages a different method. Conceived and executed by ZEA BBDO, an ad agency based in Caracas, Venezuela, the Grupo Zoom campaign is so full of action, it will grab anyone's attention. It was imaginatively art directed by Roberto Mondello with aggressive illustrations by artist Antonio Aponte.
Trend Themes
1. Group Deliveries as War Zones - Creating immersive and intense experiences that liken group deliveries to war zones, opening up opportunities for disruptive innovations in secure and efficient delivery methods.
2. Chaos and Destruction in Advertising - Exploring unconventional and visually striking advertising campaigns that embrace chaos and destruction, providing disruptive innovation possibilities for brands looking to make a memorable impact.
3. Messaging Through Violent Imagery - Utilizing violent and explosive imagery as a means of conveying messages and capturing attention in advertising campaigns, offering potential for disruptive innovations in communication strategies.
Industry Implications
1. Ad Agencies - Ad agencies can leverage the power of immersive and intense experiences in advertising campaigns to create disruptive innovation opportunities in messaging and branding.
2. Delivery Services - Delivery services can explore secure and efficient methods inspired by the chaos and destruction depicted in the Grupo Zoom campaign, leading to disruptive innovations in the industry.
3. Artists and Illustrators - Artists and illustrators can embrace the use of violent and explosive imagery in their work, offering disruptive innovation opportunities in advertising and visual communication.
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