Grow with Iris Nourishes Toddlers with Food Allergies & Intolerances
Laura McQuarrie — February 10, 2025 — Lifestyle
References: growwithiris & greenqueen.hk
Grow with Iris is a plant-based growing-up drink that's free from the six most common food allergens—milk, soya, egg, gluten, tree nuts, and peanuts—and it specifically supports kids with food allergies and intolerances, or simply those who are picky eaters.
Grow with Iris got its start when it became a struggle for co-founder Amy to find an alternative to milk for her daughter Iris, who was diagnosed with severe allergies.
Formulated for kids ages 12 months to four years, Grow with Iris is said to have a creamy texture and a slightly sweet neutral flavor that's enjoyable on its own, but just as ready to add to everything from breakfast cereal bowls to snack-time smoothies. Abundant in vitamins, minerals, fiber, and protein, this fortified plant-based alternative features ingredients like MCT oil powder and pea protein.
Grow with Iris got its start when it became a struggle for co-founder Amy to find an alternative to milk for her daughter Iris, who was diagnosed with severe allergies.
Formulated for kids ages 12 months to four years, Grow with Iris is said to have a creamy texture and a slightly sweet neutral flavor that's enjoyable on its own, but just as ready to add to everything from breakfast cereal bowls to snack-time smoothies. Abundant in vitamins, minerals, fiber, and protein, this fortified plant-based alternative features ingredients like MCT oil powder and pea protein.
Trend Themes
1. Allergen-free Products - The rise of allergen-free products highlights the demand for more inclusive dietary options in the food industry.
2. Fortified Plant-based Beverages - The incorporation of nutrients such as vitamins, minerals, and proteins into plant-based beverages enhances their appeal as nutritious substitutes to traditional dairy.
3. Child-friendly Nutrition Solutions - Developing nutritious and palatable solutions for young picky eaters presents an opportunity to serve a niche yet growing market that focuses on childhood dietary needs.
Industry Implications
1. Infant and Toddler Nutrition - This sector shows potential for innovation as parents increasingly seek nutritious and safe food alternatives for children with dietary restrictions.
2. Plant-based Food Market - The plant-based food market continues evolving with innovative products targeting various consumer needs, including allergies and dietary preferences.
3. Health and Wellness - An expanding interest in health-conscious eating opens avenues for products that address food intolerances while providing enhanced nutritional benefits.
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