This Grocery Store Ad Takes a Meat Eater into a Whole New World
Laura McQuarrie — September 23, 2014 — Lifestyle
References: newworld.co.nz & adrants
This grocery store ad for Australian supermarket chain New World paints an accurate picture of what sometimes happens when a vegetarian and a meat-eater are going to get together for dinner. In the ad, a man and a woman chatting together in a break room decide to have dinner together. The woman makes a note to say that she's a vegetarian, and this onsets a dream-like sequence that begins by having the guy sucked inside of the fridge.
The guy is now inside of New World, where he is surrounded by a variety of fruits and vegetables that are totally unfamiliar to him. His strange experience includes floating and some taking food. The commercial has a humorous end to it that causes the guy to snap back to the world of reality, where it's clear he'll be needing to take a trip to New World to stock up on some fresh produce.
The guy is now inside of New World, where he is surrounded by a variety of fruits and vegetables that are totally unfamiliar to him. His strange experience includes floating and some taking food. The commercial has a humorous end to it that causes the guy to snap back to the world of reality, where it's clear he'll be needing to take a trip to New World to stock up on some fresh produce.
Trend Themes
1. Meat-free Dining - Disruptive innovation opportunity: Develop innovative plant-based products and create meatless dining experiences to cater to the growing vegetarian and vegan market.
2. Immersive Advertising - Disruptive innovation opportunity: Utilize virtual reality and augmented reality technologies to create engaging and memorable advertising experiences that captivate consumers.
3. Humorous Marketing - Disruptive innovation opportunity: Use humor as a central element in marketing campaigns to create a strong emotional connection with customers and stand out in a crowded marketplace.
Industry Implications
1. Grocery Retail - Disruptive innovation opportunity: Introduce automated checkout systems, smart shelves, and personalized shopping experiences to enhance convenience and streamline the grocery retail industry.
2. Food and Beverage - Disruptive innovation opportunity: Develop sustainable and eco-friendly packaging solutions, explore alternative protein sources, and invest in research and development to meet changing consumer demands and preferences.
3. Advertising and Marketing - Disruptive innovation opportunity: Embrace data-driven marketing strategies, incorporate interactive and immersive technologies, and leverage social media platforms to target and engage consumers more effectively.
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