The Grifted Website Brings You Political Playthings
Jacqueline Parrish — October 27, 2009 — Unique
References: grifted.cn & coolhunting
The Grifted website is a site that brings together play-dolls, pillows and your favorite communist dictators. If that sounds like an odd pairing, it's because it is.
The Grifted website creates dolls in the likeness of such political figures as Fidel Castro, Napolean, Che Guevera, and Kim Jong Ill. Now you can play pretend with your very own political dolls, and make people like Castro repent for their sins.
Implications - A simple and intelligent way for businesses to market a product is by having it embody opposite or unlikely characteristics. In doing so, consumers will be presented with an alternate and fresh perspective, leading them to see the product in a possibly more favorable light.
The Grifted website creates dolls in the likeness of such political figures as Fidel Castro, Napolean, Che Guevera, and Kim Jong Ill. Now you can play pretend with your very own political dolls, and make people like Castro repent for their sins.
Implications - A simple and intelligent way for businesses to market a product is by having it embody opposite or unlikely characteristics. In doing so, consumers will be presented with an alternate and fresh perspective, leading them to see the product in a possibly more favorable light.
Trend Themes
1. Political Dolls - Creating dolls in the likeness of political figures presents disruptive innovation opportunities for the toy industry.
2. Unlikely Pairings - Embodying opposite or unlikely characteristics in products can be a strategic marketing approach to attract consumers and provide fresh perspectives.
3. Play-politics - The fusion of politics and play offers opportunities for innovative experiences and educational tools.
Industry Implications
1. Toy Industry - Producing politically-themed dolls can create disruption and new market segments within the toy industry.
2. Marketing Industry - Exploring the strategy of embodying opposite characteristics in products can open up new avenues for creative and effective marketing campaigns.
3. Education Industry - Incorporating political dolls into educational tools can engage students in a unique way and inspire discussions on history, ideology, and governance.
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