Epoch's Calico Critters Line Opens a Direct-to-Consumer Website
Kanesa D — October 20, 2022 — Life-Stages
References: storelicocritters & toybook
Epoch Everlasting Play’s best-selling Calico Critters line has launched a new direct-to-consumers website that allows fans of the franchise to purchase its adorable anthropomorphized rabbits, moles, sloths, cats, dogs, and more. With the launch of a new direct-to-consumer website, the brand hopes to bolster its international reputation in the U.S. after its launch in Japan in 1985.
Calico Critters are perfect for children and kidults alike, providing consumers with ready-to-play dollhouses, family sets, and seasonal playsets that can be used during playtime or as a display item for collectors.
“As we continue to spread awareness and build brand loyalty in the U.S. market and beyond, Calico Critters fans can now have a more direct and engaging shopping experience to their favorite toy brand,” says Epoch CEO Jeff Cheslik. “This new website is designed to offer easier access to fan-favorite items as well as limited-edition and exclusive products that you can’t find anywhere else.”
Image Credit: Calico Critters
Calico Critters are perfect for children and kidults alike, providing consumers with ready-to-play dollhouses, family sets, and seasonal playsets that can be used during playtime or as a display item for collectors.
“As we continue to spread awareness and build brand loyalty in the U.S. market and beyond, Calico Critters fans can now have a more direct and engaging shopping experience to their favorite toy brand,” says Epoch CEO Jeff Cheslik. “This new website is designed to offer easier access to fan-favorite items as well as limited-edition and exclusive products that you can’t find anywhere else.”
Image Credit: Calico Critters
Trend Themes
1. Direct-to-consumer Toys - The launch of Calico Critters' direct-to-consumer website indicates a trend towards toy companies cutting out third-party retailers and selling directly to consumers.
2. Collectible Toy Lines - The popularity of Calico Critters among both children and collectors suggests a trend towards toy lines creating products that appeal to a wide range of age groups.
3. Anthropomorphized Toy Characters - The success of Calico Critters indicates a trend towards toy companies creating characters with human-like qualities and personalities to appeal to consumers on an emotional level.
Industry Implications
1. Toy Manufacturing - Toy companies can disrupt the market by creating direct-to-consumer websites that offer exclusive, limited edition or customizable products.
2. E-commerce - E-commerce companies can take advantage of consumers' interest in collectible toy lines by offering exclusive products and limited edition items.
3. Entertainment - Media companies can capitalize on the trend of anthropomorphized toy characters by creating content around these lovable and relatable characters, thereby increasing brand awareness and engagement.
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