Goodhood and Sun Buddies Join to Update the Greta Sunglasses
References: goodhoodstore & hypebeast
London-based retail label Goodhood works in collaboration with Swedish eyewear imprint Sun Buddies on a new collection of the Greta sunglasses in time for the warmer seasons. The silhouette is true to Sun Buddies and serves as the base foundation for the collaboration.
It is notably the brand's most iconic shape and this time around, it takes a modern twist. To do this, the two brands blend colors all over the arms, the lenses, and the frame - it takes cues of the colors Lost Woods with California Poppy, and Cuba Libra. This gives the eyewear designs a preppy feel with a hippy design language. The trio of tones isn't too bold as it is slightly washed out for a versatile feel.
Image Credit: Goodhood
It is notably the brand's most iconic shape and this time around, it takes a modern twist. To do this, the two brands blend colors all over the arms, the lenses, and the frame - it takes cues of the colors Lost Woods with California Poppy, and Cuba Libra. This gives the eyewear designs a preppy feel with a hippy design language. The trio of tones isn't too bold as it is slightly washed out for a versatile feel.
Image Credit: Goodhood
Trend Themes
1. Multi-tonal Sunglasses - Incorporating multiple colors into the design of sunglasses creates unique, personalized eyewear for consumers.
2. Collaborative Collections - Partnering with complementary brands for collaborative collections allows for unique product offerings and expands brand awareness.
3. Updated Classic Shapes - Adding modern twists to iconic shapes gives consumers familiar designs with a fresh and trendy update.
Industry Implications
1. Fashion Retail - Fashion retailers can incorporate multi-tonal sunglasses into their product offerings to provide their customers with unique, personalized eyewear options.
2. Eyewear - Eyewear companies can pursue collaborative collections to create new, exciting products that expand their brand's reach.
3. Design - Design companies can utilize updated classic shapes to fuse nostalgic elements with modern design trends, creating innovative product offerings.
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