A.SOCIETY and LOUSY Join Forces on a Set of Sunglasses
Fashion eyewear label A. SOCIETY is an expert in crafting premium eyewear designs and working with many collaborators. The latest to join the brand is Hong Kong-based artist LOUSY as the duo delivers a slew of sunglasses offered on a limited edition. The new range spotlights the artist's graffiti themes in his artwork and results in three different colorways for the season.
Each one is made with a unisex mindset, updated by playful graphic accents with oversized shapes including the thick sculpted arms. It holds together rounded rectangular frames and notably, with a closer look at the arms, it is marked with the signature Kidd emblem marker that is true to LOUSY's art. Each one is packaged in a plush toy bag.
Image Credit: A. SOCIETY
Each one is made with a unisex mindset, updated by playful graphic accents with oversized shapes including the thick sculpted arms. It holds together rounded rectangular frames and notably, with a closer look at the arms, it is marked with the signature Kidd emblem marker that is true to LOUSY's art. Each one is packaged in a plush toy bag.
Image Credit: A. SOCIETY
Trend Themes
1. Art-inspired Eyewear - Opportunity for eyewear brands to collaborate with local artists to produce unique designs and tap into artistic communities for branding opportunities.
2. Limited Edition Product Drops - Opportunity for brands to generate hype and exclusivity by releasing short-run products or collaborating with artists and designers on special collections.
3. Playful Oversized Shapes - Opportunity for eyewear brands to create offbeat designs and eye-catching shapes that appeal to consumers looking for fashion-forward statement pieces and accessories.
Industry Implications
1. Eyewear - Eyewear brands can partner with artists and designers to create unique limited edition products that stand out from competitors and appeal to fashion-conscious audiences.
2. Art - Artists and designers can collaborate with fashion brands to bring their artwork and designs to a wider audience and develop new revenue streams through licensing deals.
3. Fashion - Fashion brands can team up with artists and designers to create unique collections that help them stand out from competitors and appeal to trend-conscious consumers.
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