Jeremy Gutsche — January 15, 2006 — World
References: en.wikipedia.org & coolhunting
Green Tea Kit Kat is the latest introduction into the neutriceutical market of products that make you healthy. With Green Tea linked to weight loss and all things good, you may want to take a break with a Green Tea Kit Kat bar. If that's not tasty enough, there are dozens of other Kit Kat flavours you never knew about.
Implications - When it comes to expanding overseas, many corporate companies try to appeal to the culture that they're selling to. With so many cultural differences, it becomes important for businesses to try and market a product that's reflective of the country. It appeals to the population and it inspires these companies to be a little more creative when it comes to brainstorming new ideas for the product.
Implications - When it comes to expanding overseas, many corporate companies try to appeal to the culture that they're selling to. With so many cultural differences, it becomes important for businesses to try and market a product that's reflective of the country. It appeals to the population and it inspires these companies to be a little more creative when it comes to brainstorming new ideas for the product.
Trend Themes
1. Neutriceutical Snacks - There is an opportunity for the food and beverage industry to develop snacks and treats enriched with healthy ingredients to appeal to health-conscious consumers.
2. Global Taste Sensations - As companies expand overseas, there is a trend towards creating locally inspired flavors or unique flavor combinations that appeal to local tastes or cultural preferences.
3. Unconventional Flavor Pairings - Innovative flavor combinations, such as green tea and chocolate, present opportunities for food and beverage manufacturers to create unique, memorable taste experiences for consumers.
Industry Implications
1. Food and Beverage - There is an opportunity for the food and beverage industry to develop unique, healthy, and culturally-inspired flavors to appeal to consumers locally and globally.
2. Confectionery - Confectionery manufacturers can create inventive flavor combinations to differentiate themselves from competitors and offer consumers new, exciting products.
3. Global Marketing - Global expansion of brands requires companies to tailor marketing efforts to local tastes and preferences, leading to opportunities for creative and culturally sensitive marketing campaigns.
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