The Matcha Bar is New York's Dedicated Green Tea Cafe
Rahul Kalvapalle — January 28, 2016 — Lifestyle
References: matchabarnyc & villagevoice
Matcha Bar is an appropriately named green tea cafe, located in the Brooklyn area of New York, that focuses solely on serving matcha, a powdered Japanese green tea.
Matcha is a versatile ingredient that works brilliantly in both hot and cold beverages, meaning this green tea cafe is sure to be a hit all seasons of the year. If you're in the mood for something warm and indulgent, you can get yourself a green tea 'matchiato'. If you're looking for a more chilled out time, you can go for one of Matcha Bar's range of iced matcha beverages.
Matcha Bar is the latest in a growing line of New York cafes that specialize in a single offering. It is managing to reinterpret matcha tea in new ways each day to make sure customers never get bored and help the cafe enjoy a healthy returning-customer business.
Matcha is a versatile ingredient that works brilliantly in both hot and cold beverages, meaning this green tea cafe is sure to be a hit all seasons of the year. If you're in the mood for something warm and indulgent, you can get yourself a green tea 'matchiato'. If you're looking for a more chilled out time, you can go for one of Matcha Bar's range of iced matcha beverages.
Matcha Bar is the latest in a growing line of New York cafes that specialize in a single offering. It is managing to reinterpret matcha tea in new ways each day to make sure customers never get bored and help the cafe enjoy a healthy returning-customer business.
Trend Themes
1. Specialty Cafes - The rise of cafes that specialize in a single offering, such as green tea-only cafes, offers a disruptive innovation opportunity for entrepreneurs to differentiate themselves by catering to niche audiences.
2. Versatile Ingredients - As seen with matcha tea's ability to work in both hot and cold beverages, versatile ingredients provide opportunities to create innovative and unique menu items that appeal to a wider audience.
3. Health-conscious Beverages - The popularity of specialty cafes that focus on healthier beverage options such as green tea-only cafes presents opportunities for entrepreneurs to capitalize on the demand for health-conscious consumers looking for unique and flavorful alternatives to traditional coffee.
Industry Implications
1. Food and Beverage - The food and beverage industry can take advantage of the trend of specialty cafes by developing unique cafe concepts that cater to niche audiences and offer innovative and healthy beverage options.
2. Hospitality - Specialty cafes like green tea-only cafes can be an attractive addition to hotel lobbies or resort areas, offering guests an exclusive and unique experience that sets a location apart from its competition.
3. Retail - The trend for specialty and healthy beverages presents an opportunity for retail entrepreneurs looking to create a dedicated health-conscious retail store that offers unique and innovative beverage options like matcha tea.
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