The Green Night Campaign Encourages People to Not Have House Parties
Meghan Young — September 25, 2012 — Marketing
References: tbwa & ibelieveinadv
It is not often that people will witness a graffitiing granny or a tire-popping pops, but as the Green Night campaign states, "Neighbours might be revengeful--do not party at home, go out." Some may call the cops, others may decide to take matters into their own hands by exacting revenge the good ol' fashioned way.
The Green Night campaign was conceived and executed by the TBWA ad agency branch based in Vilnius, Lithuania. Art directed by Vytautas Narbutas with creative direction by Andrius Jakučionis and copy by Lukas Šidlauskas, the print ads are absolutely hilarious. At least to those who have never experienced such vindictiveness. For those who have, they will be sure to hit up the Night Club Festival this year.
The Green Night campaign was conceived and executed by the TBWA ad agency branch based in Vilnius, Lithuania. Art directed by Vytautas Narbutas with creative direction by Andrius Jakučionis and copy by Lukas Šidlauskas, the print ads are absolutely hilarious. At least to those who have never experienced such vindictiveness. For those who have, they will be sure to hit up the Night Club Festival this year.
Trend Themes
1. Anti-party Movement - The Green Night campaign encourages individuals to avoid hosting house parties, indicating the rise of an anti-party movement.
2. Vengeful Neighbors - The Green Night campaign depicts and acknowledges the vengeful nature of neighbors, indicating a trend of people taking matters into their own hands in their communities.
3. Humorous Public Service Warnings - The humorous nature of the Green Night campaign suggests an emerging trend of public service warnings that increase awareness in a humorous way.
Industry Implications
1. Advertising - Advertising agencies that incorporate humor into their campaigns to address serious community issues can increase their outreach and effectiveness.
2. Hospitality - The emergence of an anti-party movement can be an opportunity for the hospitality industry to create alternative social gathering options, such as night clubs or event venues.
3. Neighborhood Associations - Neighborhood associations that address community issues, such as excessive noise or vandalism, can use humorous public service warnings to increase community engagement and awareness.
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