This Greek Burger Chain Boasts Sleek Packaging for the Design Lover
Rebecca Byers — September 6, 2015 — Lifestyle
References: packagingoftheworld
Burger Nest is a Greek burger chain boasting a dynamic new packaging scheme for its all-natural menu items. Created by Sophia Georgopoulou, the new visual identity for the chain is characterized by its bold black and yellow branding and its lively illustrations.
The new Greek burger chain is already gaining a reputation for itself based on its all-natural menu and eye-catching branding. Based in the Greek city of Loutraki, Burger Nest's visual branding is sleek, modern and attractive, with the refined branding adding a sense of trust in the consumer. Given the modern concern regarding conscious consumption, especially when it comes to quick service restaurants, consumers will take refuge in the no frills packaging and all-natural menu that makes apparent to the customer the consideration gone into production.
The new Greek burger chain is already gaining a reputation for itself based on its all-natural menu and eye-catching branding. Based in the Greek city of Loutraki, Burger Nest's visual branding is sleek, modern and attractive, with the refined branding adding a sense of trust in the consumer. Given the modern concern regarding conscious consumption, especially when it comes to quick service restaurants, consumers will take refuge in the no frills packaging and all-natural menu that makes apparent to the customer the consideration gone into production.
Trend Themes
1. All-natural Menu - Creating an all-natural menu is a disruptive innovation opportunity for fast food chains looking to meet the growing consumer demand for healthier options.
2. Eye-catching Branding - Developing a visually appealing and memorable brand identity is a disruptive innovation opportunity for restaurants aiming to stand out in a competitive market.
3. Conscious Consumption - Addressing the modern concern of conscious consumption through packaging and transparent sourcing can be a disruptive innovation opportunity for quick service restaurants.
Industry Implications
1. Fast Food - Fast food chains can explore the disruptive innovation opportunities of offering all-natural menu items and eye-catching branding to cater to health-conscious consumers.
2. Restaurant - Restaurants can capitalize on the trend of conscious consumption by providing transparent sourcing information and environmentally friendly packaging for their menu items.
3. Design - The design industry can play a role in creating visually appealing and impactful branding solutions for restaurants aiming to attract customers through their packaging and visual identity.
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