Oprah and Bono Push Products for Charity
Greg Ponesse — October 16, 2006 — Tech
References: cnn
This charity could not be for a better cause and it is being sponsored by Apple and famous stars such as Bono and Oprah.
Implications - Both Oprah Winfrey and Bono took to the streets of Chicago, USA, to promote new Product Red items; from clothing and accessories to gadgets and gizmos. One of the Product Red items featured was the special-edition iPod that will donate money to The Global Fund which is a charity that helps to fight AIDS, tuberculosis and malaria in Africa. Getting a new gadget or clothing item and supporting a charity at the same time may make you feel like shopping for these sorts of items all the time!
Implications - Both Oprah Winfrey and Bono took to the streets of Chicago, USA, to promote new Product Red items; from clothing and accessories to gadgets and gizmos. One of the Product Red items featured was the special-edition iPod that will donate money to The Global Fund which is a charity that helps to fight AIDS, tuberculosis and malaria in Africa. Getting a new gadget or clothing item and supporting a charity at the same time may make you feel like shopping for these sorts of items all the time!
Trend Themes
1. Product Red Charity - Opportunities for businesses to partner with charities and offer specially designed products that donate a portion of proceeds to a cause.
2. Gadget for Good - Disruptive innovation opportunity to create special-edition gadgets that support charities and raise awareness for social causes.
3. Conscious Consumerism - Growing trend of consumers seeking products that not only fulfill their needs but also contribute to a social or environmental cause.
Industry Implications
1. Consumer Electronics - Opportunities for consumer electronics companies to create special-edition products that support charities and appeal to conscious consumers.
2. Fashion - Fashion brands can collaborate with charities to design clothing and accessories that raise funds and promote social causes.
3. Healthcare - Healthcare companies can explore partnerships with charities to develop innovative solutions that fight against diseases and improve global health outcomes.
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