For the Great American Smokeout, Mad Men's Cigs Are Replaced
Laura McQuarrie — November 22, 2013 — Pop Culture
References: designtaxi
The ‘Great American Smokeout’ is an event put together each year by the American Cancer Society. For 24 hours, the Cancer Society challenges smokers to quit their bad habit for just a day.
Smoking is frequently glamorized in the media and Mad Men is just one example of this. Ellen Degeneres came up with a historical way to help the characters of Mad Men take part in this challenge, by creating ‘Mad Men Without Cigarettes.’
In Degeneres’ hilarious remake, each time Don Draper goes to put a cigarette to his lips, it is replaced with a party blower. The effect is hilarious and calls out just how often the characters in the show have a cigarette. If this video is any indication, trading cigarettes for party blowers might just make the world a better place.
Smoking is frequently glamorized in the media and Mad Men is just one example of this. Ellen Degeneres came up with a historical way to help the characters of Mad Men take part in this challenge, by creating ‘Mad Men Without Cigarettes.’
In Degeneres’ hilarious remake, each time Don Draper goes to put a cigarette to his lips, it is replaced with a party blower. The effect is hilarious and calls out just how often the characters in the show have a cigarette. If this video is any indication, trading cigarettes for party blowers might just make the world a better place.
Trend Themes
1. Smoking Awareness Campaigns - Creating engaging content to promote awareness about the harmful effects of smoking can be a disruptve innovation.
2. Humorous Anti-smoking Videos - Produce videos that use humor to portray the perils of smoking in a way that captures the audience's attention and changes mindsets can be a good innovation opportunity.
3. Alternative Smoking Products - Developing new products that offer a safer smoking alternative and help users quit smoking can be a good market disruption opportunity.
Industry Implications
1. Public Health - Using technology in public health to promote awareness about smoking and develop better cessation products presents an innovative market for startups and healthcare organizations.
2. Entertainment - Collaborating with popular media outlets and television shows to produce humorous anti-smoking content is a viable industry opportunity.
3. Consumer Goods - Innovative smoking cessation products that provide alternative ways to quit smoking will likely find a market within the consumer goods industry.
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