Arby's Ad is a Gross Twist On a Da Vinci Oil Painting
Vincent Salera — March 16, 2009 — Marketing
References: burgergreaseart & adgabber
This Burger Grease Art campaign has a man using the grease from Arby’s competitor’s burgers to create a giant reproduction of Da Vinci’s "Mona Lisa." Although watching this video can be difficult, especially after a large greasy meal, I must admit that the man is very talented in reproducing Da Vinci’s masterpiece.
Implications - Calories and the control of cholesterol can be a touchy subject for many consumers; however, this Arby's ad approaches the issue in a way that is easily accepted by a wide audience. Incorporating iconic imagery and a more lighthearted note to the issue while still bringing it to light as a downfall of competitors is a difficult task that Arby's has seemed to conquer.
Implications - Calories and the control of cholesterol can be a touchy subject for many consumers; however, this Arby's ad approaches the issue in a way that is easily accepted by a wide audience. Incorporating iconic imagery and a more lighthearted note to the issue while still bringing it to light as a downfall of competitors is a difficult task that Arby's has seemed to conquer.
Trend Themes
1. Grease Art - The use of unconventional materials and media in creating art is becoming increasingly popular, presenting an opportunity for artists to expand their creativity and offerings.
2. Humorous Advertising - Humorous and playful advertising campaigns can help companies to approach more serious issues in a way that is easier for audiences to accept and engage with.
3. Awareness Through Parody - Creating parody pieces of iconic works of art can effectively bring attention to important issues, potentially creating opportunities for companies looking to raise awareness.
Industry Implications
1. Fast Food - Fast food companies can leverage unusual materials or humorous campaigns, such as this one, to generate brand awareness and stand out in a crowded market.
2. Art - Artists exploring new materials can find innovative ways to create unique works that appeal to an increasingly diverse market.
3. Advertising - Advertising agencies can help companies to create playful campaigns that approach delicate subjects in an engaging and memorable way.
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