Granola Mranola Boasts a Brand Identity Designed by Ipek Eris
Rebecca Byers — October 12, 2015 — Lifestyle
References: granolamranola & behance.net
This example of granola branding hails from Istanbul and was realized by graphic designer Ipek Eris for artisan brand Granola Mranola. With a warm range of packaging that makes it easy to imagine the product at your own breakfast table, Granola Mranola bills itself as "fun, fit and healthy," making it a nutritional alternative to sugary breakfast cereals.
While granola is definitely a modern staple, consumers are often tasked with deciphering between varieties that all seem the same. In order to stand out on store shelves, the brand has employed the power of artisan branding to create a trustworthy, necessary feel to the product.
In many ways, Granola Mranola hits on staples of modern granola branding that includes rustic craft paper, chalkboard graphics and easily portable, reseable pouches.
While granola is definitely a modern staple, consumers are often tasked with deciphering between varieties that all seem the same. In order to stand out on store shelves, the brand has employed the power of artisan branding to create a trustworthy, necessary feel to the product.
In many ways, Granola Mranola hits on staples of modern granola branding that includes rustic craft paper, chalkboard graphics and easily portable, reseable pouches.
Trend Themes
1. Artisan Branding - Disruptive innovation opportunity: Explore the use of artisan branding to create a trustworthy and necessary feel for products in crowded markets.
2. Nutritional Alternatives - Disruptive innovation opportunity: Develop new nutritional alternatives to sugary breakfast cereals that appeal to health-conscious consumers.
3. Rustic Packaging - Disruptive innovation opportunity: Utilize rustic craft paper and chalkboard graphics in packaging design to differentiate products on store shelves.
Industry Implications
1. Food & Beverage - Disruptive innovation opportunity: Introduce innovative and nutritional alternatives to traditional food products.
2. Graphic Design - Disruptive innovation opportunity: Explore creative and visually appealing designs for branding and packaging in various industries.
3. Retail - Disruptive innovation opportunity: Implement eye-catching packaging designs to attract customers and stand out among competitors on store shelves.
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