The GQ Europe Fashion Week Video is Hilarious
Courtney Scharf — June 22, 2012 — Pop Culture
References: gq & refinery29
In order to promote the magazine website's upcoming coverage of the event, the GQ Europe Fashion Week video is a hilarious and slightly mocking depiction of what's to come.
Featuring several male staffers looking very fashionable, this is a comedic capture of what pre-departure looks like for GQ staff. Purposely stark and featuring many understated performances, the wordless clip is bound to get more than a few clicks. The satirical nature of the clip is perhaps purposeful by design to appeal to the discomfort some men may feel in regard to an interest in fashion. Regardless, this video proves yet again that GQ is a brand that understands its consumer base very well.
Simple, funny and appealing, this GQ video is sure to serve its promotional purpose and then some.
Featuring several male staffers looking very fashionable, this is a comedic capture of what pre-departure looks like for GQ staff. Purposely stark and featuring many understated performances, the wordless clip is bound to get more than a few clicks. The satirical nature of the clip is perhaps purposeful by design to appeal to the discomfort some men may feel in regard to an interest in fashion. Regardless, this video proves yet again that GQ is a brand that understands its consumer base very well.
Simple, funny and appealing, this GQ video is sure to serve its promotional purpose and then some.
Trend Themes
1. Mocking Fashion Preparations - Opportunity for disruptive innovation in creating humorous and relatable content to promote fashion events and coverage.
2. Satirical Fashion Marketing - Opportunity for disruptive innovation in using satire to target and engage specific consumer demographics within the fashion industry.
3. Understated Comedic Advertisements - Opportunity for disruptive innovation in using wordless, subtle performances to create humorous and attention-grabbing promotional material.
Industry Implications
1. Fashion Media - Opportunity for disruptive innovation in creating entertaining and unconventional promotional content to attract and engage fashion enthusiasts.
2. Marketing and Advertising - Opportunity for disruptive innovation in using humor and satire as a tool to reach and connect with target audiences in unique and memorable ways.
3. Entertainment and Media - Opportunity for disruptive innovation in producing engaging and humorous video content to capture the attention of online viewers and increase brand exposure.
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