GPS & DHL Art is World's Biggest Drawing
Ayman — May 25, 2008 — Art & Design
References: biggestdrawingintheworld & arabaquarius.blogspot
What a brilliant use of technology to create unique art! Erik Nordenankar devised a genius plan to create the Biggest Drawing In The World by tracking the movement of a GPS briefcase traveling the globe via DHL according to a carefully studied and specific route. According to Nordenankar, the briefcase became his pen and the world his paper. The projected image? A self portrait!
It started in Stockholm on March 17 when he sent the GPS enabled briefcase with DHL, an express transportation service. The detailed instruction included a complete route of cities to go to in a specific order. The briefcase returned back to Stockholm after 55 days.
The journey details which was automatically recorded on the GPS device was then downloaded into a computer where it was drawn with a single stroke. This giant 110,664 Km long single stroke passed through six continents and 62 countries!
Check out the above video detailing the amazing experience and the pictures of the adventurous briefcase and his delivery reports below. Also watch him sketch the intitial portrait over a map of the world to create the traveling instructions here.
Update: Not surprisingly, the whole thing turned out to be a fake hoax, see below.
It started in Stockholm on March 17 when he sent the GPS enabled briefcase with DHL, an express transportation service. The detailed instruction included a complete route of cities to go to in a specific order. The briefcase returned back to Stockholm after 55 days.
The journey details which was automatically recorded on the GPS device was then downloaded into a computer where it was drawn with a single stroke. This giant 110,664 Km long single stroke passed through six continents and 62 countries!
Check out the above video detailing the amazing experience and the pictures of the adventurous briefcase and his delivery reports below. Also watch him sketch the intitial portrait over a map of the world to create the traveling instructions here.
Update: Not surprisingly, the whole thing turned out to be a fake hoax, see below.
Trend Themes
1. GPS Art - There is an opportunity to explore GPS technology and develop new forms of art through interactivity and customization.
2. Experiential Marketing - There is an opportunity to use experiential marketing to create unique brand activations that engage customers and create memorable experiences.
3. Crowdsourced Art - There is an opportunity to collaborate with artists and consumers using crowdsourcing platforms to create unique art pieces that transcend borders and cultures.
Industry Implications
1. Logistics - There is an opportunity for logistics companies to offer unique delivery experiences that can help differentiate their brand and offer value to customers.
2. Fine Art - There is an opportunity for the fine art industry to embrace new technologies, such as GPS and crowdsourcing, to create and promote unique artworks and broaden their reach.
3. Advertising - There is an opportunity for advertising and marketing agencies to use GPS technology and experiential marketing to create unique and memorable brand activations for clients.
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