The Gousto 'Veg Table' Recipe Boxes Include 12 New Dishes
Michael Hemsworth — June 13, 2023 — Lifestyle
References: gousto & retailtimes
The Gousto 'Veg Table' recipe boxes are being added to the brand's existing range of options to provide consumers with an easier way to get their five servings of vegetables each day. The new recipes come in 12 varieties, which are being launched in the UK for £2.99 each and boast a range of fresh ingredients to make them great for vegetarian consumers. The diversity of ingredients gives the various recipes ample fiber, vitamins, minerals and antioxidants for consumers to appreciate as a way to increase their intake of healthful foods on a daily basis.
Senior Nutritionist and Registered Dietitian Ellie Bain commented on the Gousto 'Veg Table' recipe boxes saying, "The new range of recipes is packed full of more than 30 different fruits and veggies from chickpeas to kale, avocado to asparagus and mango to mushrooms. And did you know that the different colours of fruit and veg means they have different health benefits? This is because the colours are created by their fibre, antioxidants, vitamin and mineral content."
Senior Nutritionist and Registered Dietitian Ellie Bain commented on the Gousto 'Veg Table' recipe boxes saying, "The new range of recipes is packed full of more than 30 different fruits and veggies from chickpeas to kale, avocado to asparagus and mango to mushrooms. And did you know that the different colours of fruit and veg means they have different health benefits? This is because the colours are created by their fibre, antioxidants, vitamin and mineral content."
Trend Themes
1. Vegetable-packed Recipe Deliveries - Opportunity for meal delivery services to offer recipe boxes with a focus on incorporating a variety of vegetables for health-conscious consumers.
2. Increasing Vegetable Intake - Opportunity for food and beverage companies to create products that make it easier for consumers to reach their daily recommended servings of vegetables.
3. Diverse Ingredients in Recipes - Opportunity for culinary brands to develop recipes that incorporate a wide range of fruits, vegetables, and other nutritious ingredients to support overall health and well-being.
Industry Implications
1. Meal Delivery Services - Disruptive innovation opportunity: Create subscription-based meal delivery services that offer vegetable-packed recipe boxes for health-conscious consumers.
2. Food and Beverage - Disruptive innovation opportunity: Develop innovative products such as ready-to-eat meals or snacks that make it convenient for consumers to increase their vegetable intake.
3. Culinary Brands - Disruptive innovation opportunity: Offer cookbooks, cooking classes, or online resources that provide diverse recipes using a wide variety of fruits, vegetables, and other nutritious ingredients.
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