Oogie's Launched New Gourmet Popcorn Snacks and Refreshed Branding
Laura McQuarrie — January 13, 2018 — Lifestyle
References: oogiesnacks & foodbusinessnews.net
Oogie's Gourmet Popcorn snacks now feature all-new packaging that better shows off the key selling features of the non-GMO whole grain treats.
Alongside launching colorfully refreshed packaging for the products, Oogie's Gourmet Popcorn introduced new flavors, resulting in a range of six vibrant varieties for consumers to try: Wisconsin Cheddar 1848, Caramel Chipotle, Spicy Nacho Cheddar, Hickory Smoked Gouda, as well as classically inspired types like Original Kettlecorn and Movie Time Butter. Appealing to a wide range of consumers, some products are free of trans fats, gluten and animal products.
Across the snack category and within popcorn in particular, consumers are looking for new and unusual flavors that offer more than just a one-note flavor experience; these snacks satisfy with options that range from everything from savory and salty to cheesy, sweet and smoky.
Alongside launching colorfully refreshed packaging for the products, Oogie's Gourmet Popcorn introduced new flavors, resulting in a range of six vibrant varieties for consumers to try: Wisconsin Cheddar 1848, Caramel Chipotle, Spicy Nacho Cheddar, Hickory Smoked Gouda, as well as classically inspired types like Original Kettlecorn and Movie Time Butter. Appealing to a wide range of consumers, some products are free of trans fats, gluten and animal products.
Across the snack category and within popcorn in particular, consumers are looking for new and unusual flavors that offer more than just a one-note flavor experience; these snacks satisfy with options that range from everything from savory and salty to cheesy, sweet and smoky.
Trend Themes
1. New Flavors in Snack Category - Opportunity for snack companies to develop unique and innovative flavors in order to cater to consumers looking for new and unusual taste experiences.
2. Clean Label Snacks - Growing demand for snacks that are free from trans fats, gluten, and animal products, creating opportunities for companies to develop healthier and more transparent snack options.
3. Artisanal Packaging - Opportunity for snack brands to revamp packaging designs to showcase key features and create a visually appealing product that stands out on store shelves.
Industry Implications
1. Snack Food Industry - Snack manufacturers can capitalize on the demand for unique flavors and clean label snacks to create differentiated products and attract health-conscious consumers.
2. Packaging Industry - Packaging companies can work with snack brands to develop artisanal packaging designs that effectively showcase product features and enhance the overall brand image.
3. Food Retail Industry - Retailers can leverage the trend of new flavors and clean label snacks by curating a diverse selection of innovative snack options that cater to evolving consumer preferences.
0.6
Score
Popularity
Activity
Freshness
