Packaging for Connoisseur Gourmet Ice Cream is Crisp and Decadent
Laura McQuarrie — July 10, 2014 — Lifestyle
References: connoisseuricecream.au & thedieline
Connoisseur Gourmet Ice Cream recently tasked The Key Branding with developing a new look for its decadent frozen treats. With flavors like Murray River Salted Caramel with Macadamia, Kangaroo Island Honey with Pistachio and Sumatran Coconut, it's evident that these ice creams take influence from flavors around the globe.
Instead of taking the packaging for Connoisseur Gourmet Ice Cream in a direction that highlights the worldliness of each flavor, the wrappers and boxes were given a crisp black backdrop that features a bold "C." The letter on each different type of ice cream is adapted to resemble each ice cream type, with a few luxe touches like metallic ink detailing and spot varnishes on the food illustrations.
Instead of taking the packaging for Connoisseur Gourmet Ice Cream in a direction that highlights the worldliness of each flavor, the wrappers and boxes were given a crisp black backdrop that features a bold "C." The letter on each different type of ice cream is adapted to resemble each ice cream type, with a few luxe touches like metallic ink detailing and spot varnishes on the food illustrations.
Trend Themes
1. Luxury Packaging Design - There is an opportunity for disruptive innovation in the packaging industry by creating upscale, sophisticated designs for gourmet food products.
2. Global Flavor Influence - The trend of incorporating flavors from around the world in food products presents an opportunity for disruption in the culinary industry by creating unique flavor combinations.
3. Customized Branding Elements - There is a potential for disruptive innovation in branding by creating customized elements that visually represent different product variations.
Industry Implications
1. Packaging Industry - The packaging industry can explore disruptive innovations to cater to the demand for luxury packaging designs for gourmet food products.
2. Culinary Industry - The culinary industry can embrace disruptive innovation by experimenting with global flavors and creating novel taste experiences.
3. Branding and Marketing Industry - The branding and marketing industry can seize the opportunity for disruption by developing customized elements to visually represent different product variations.
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