Goodhood's Gourmet Footwear Looks Good Enough to Eat
Christina Butty — August 4, 2009 — Fashion
References: gourmetinyourface & hypebeast
Gourmet footwear recently invaded London’s Goodhood retailer with a play-on-words marketing installation, where shoes were placed, like food, on dishes set on top a table.
The name ‘Gourmet’ does cleverly lend itself to this installation. Typically the word gourmet is reserved to describe fine food, but many shoe aficionados would argue that gourmet does appropriately apply to shoes.
At any rate, the Gourmet footwear marketing installation at Goodhood was eye catching and earned a lot of attention, making the play on words a success.
The name ‘Gourmet’ does cleverly lend itself to this installation. Typically the word gourmet is reserved to describe fine food, but many shoe aficionados would argue that gourmet does appropriately apply to shoes.
At any rate, the Gourmet footwear marketing installation at Goodhood was eye catching and earned a lot of attention, making the play on words a success.
Trend Themes
1. Gourmet Footwear - The rise of gourmet footwear presents an opportunity for innovative design and marketing strategies.
2. Play-on-words Marketing - Exploring play-on-words marketing can create unique and attention-grabbing installations.
3. Cross-industry Collaborations - Collaborations between the food and fashion industries can lead to unexpected and disruptive innovations.
Industry Implications
1. Footwear - The footwear industry can leverage the concept of gourmet footwear to create premium and unique products that appeal to fashion-forward consumers.
2. Retail - Retailers can explore play-on-words marketing installations to create immersive and memorable shopping experiences that attract customers.
3. Food & Fashion - The intersection of the food and fashion industries presents an opportunity for collaborative projects that blur traditional boundaries and create novel experiences for consumers.
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