'Got the Power' Enables People to Share Memories Through Sound
Christopher DeLuca — August 28, 2011 — Pop Culture
References: gotthepower.tumblr & kickstarter
'Got the Power' is an innovative community-based project that enables citizens to share their memories with each other. The boombox sculpture, created by Bayete Ross Smith, is installed in a local community and collects favorite songs and ambient sounds from citizens.
The Got the Power project is an interesting interactive public art work that relies on collaborative creation and a collective understanding of identity. Bayete Ross Smith's goal is to show how relevant and meaningful this kind of project can be at the local level.
Implications - Youth consumers are attracted to projects that reuse old materials in new and exciting ways. This stems from the prevalence of the eco movement and how it has informed much of contemporary living. Companies should take this mindset into account when creating products for these consumers.
The Got the Power project is an interesting interactive public art work that relies on collaborative creation and a collective understanding of identity. Bayete Ross Smith's goal is to show how relevant and meaningful this kind of project can be at the local level.
Implications - Youth consumers are attracted to projects that reuse old materials in new and exciting ways. This stems from the prevalence of the eco movement and how it has informed much of contemporary living. Companies should take this mindset into account when creating products for these consumers.
Trend Themes
1. Community-based Art Projects - Companies can explore collaboration and collective creation in their art projects to engage consumers and foster a sense of community.
2. Interactive Public Installations - Businesses can leverage interactive and immersive experiences in public spaces to create memorable and engaging brand interactions.
3. Reuse and Upcycling - Opportunities exist for companies to tap into the eco-conscious mindset by repurposing and giving new life to old materials in their products.
Industry Implications
1. Art and Cultural Institutions - Galleries, museums, and community centers can adopt community-based art projects to foster community engagement and cultural expression.
2. Marketing and Advertising - Brands can use interactive public installations as part of their marketing campaigns to create unique and memorable brand experiences that resonate with consumers.
3. Sustainability and Upcycling - Businesses in the sustainability industry can explore opportunities to repurpose and upcycle materials, aligning with the eco-conscious preferences of consumers.
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