The Gorillaz App is a Place to Become Immersed in the Group's New Album
Laura McQuarrie — April 15, 2017 — Tech
For the release of its newest album, Humanz, Gorillaz launched the Gorillaz app for Android and Apple devices.
The app is styled to look like the house that the Gorillaz—an animated musical group—are said to live in, complete with couches, band posters and plenty of decor. To view the Gorillaz house, app users are able to discover their surroundings by using their own smartphone camera.
Beyond serving as a storytelling tool to reveal more details about the personalities of the Gorillaz characters like Murdoc, 2D, Russel and Noodle, the Gorillaz app is set to be used to debut the Humanz album. Near the end of the month, those who have downloaded the app will receive an invitation to join a "virtual house party" via their phone for a unique listening experience.
The app is styled to look like the house that the Gorillaz—an animated musical group—are said to live in, complete with couches, band posters and plenty of decor. To view the Gorillaz house, app users are able to discover their surroundings by using their own smartphone camera.
Beyond serving as a storytelling tool to reveal more details about the personalities of the Gorillaz characters like Murdoc, 2D, Russel and Noodle, the Gorillaz app is set to be used to debut the Humanz album. Near the end of the month, those who have downloaded the app will receive an invitation to join a "virtual house party" via their phone for a unique listening experience.
Trend Themes
1. Virtual House Party Experiences - The use of virtual reality technology to create immersive and interactive house party experiences.
2. Augmented Reality Storytelling - The integration of augmented reality into storytelling apps and platforms for a more engaging and interactive narrative experience.
3. Music Album Debut Apps - The development of dedicated mobile apps for the debut and promotion of music albums, offering unique and personalized experiences for fans.
Industry Implications
1. Virtual Reality - The virtual reality industry can leverage the trend of virtual house party experiences to create innovative entertainment and socialization platforms.
2. Augmented Reality - The augmented reality industry can capitalize on the trend of augmented reality storytelling by developing immersive storytelling apps and platforms.
3. Music and Entertainment - The music and entertainment industry can embrace the trend of music album debut apps to create exciting and personalized experiences for fans, enhancing album launches and promotional campaigns.
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