An Upcoming Google Store Will be the First of its Kind
Justin Lam — August 21, 2018 — Tech
References: ubergizmo & fastcompany
Google's collection of hardware has erupted over the last few years and a new Google retail store will bring these pieces to an actual physical location. Google has opened and operated pop-up stores in the past but this new venture will be the first of its kind for the tech giant. Google hopes that its first official Google retail store will give potential customers a chance to actually test and try out the products and will also allow the company to flex its distinct design abilities.
The Google retail store is set to be located in Chicago's Fulton Market district and will offer a host of Google's hardware offerings. This includes devices such as Chromebooks, Pixel smartphones, Google Home speakers, Daydream VR headsets, and Nest home devices.
Image Credit: Google
The Google retail store is set to be located in Chicago's Fulton Market district and will offer a host of Google's hardware offerings. This includes devices such as Chromebooks, Pixel smartphones, Google Home speakers, Daydream VR headsets, and Nest home devices.
Image Credit: Google
Trend Themes
1. Physical Retail Stores - The upcoming Google store indicates a growing trend of tech companies establishing physical retail spaces to showcase their products.
2. Product Experience Centers - Google's decision to create a dedicated retail store highlights the trend of companies creating immersive spaces where customers can test and try out their products.
3. Branded Showrooms - With the launch of its official retail store, Google embraces the trend of technology companies creating branded showrooms to showcase their product lineup and brand aesthetic.
Industry Implications
1. Technology - The technology industry can explore opportunities in establishing physical retail spaces to provide hands-on experiences that differentiate them from online competitors.
2. Retail - The retail industry can leverage the trend of physical tech-giant stores by creating partnerships with technology companies to showcase and sell their products.
3. Design - The design industry has an opportunity to collaborate with tech companies in creating immersive and visually appealing retail spaces to enhance brand experiences.
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