Google Updated the Analytic Tools It Provides to News Organizations
Daniel Johnson — June 25, 2020 — Tech
References: newsinitiative.withgoogle & techcrunch
Google updated its analytic tools which can be used by news organizations to help get insights into their audience. The new audience analytic tools were created as part of Google's News intuitive, which started in 2018 and attempts to support the industry with actionable data. Recently Google created new versions of its News Consumer Insights tool, which helps news organizations grow audiences and become profitable, and also its Realtime Content Insights, that help news organizations find topical content.
Amy Adams Harding, the director of analytics and revenue optimization for Google news and publishing, noted that the old versions of the tools provided large amounts of data that some organizations struggled to implement
Google indicated the new tools have been tested with Lee Enterprises, which publishes a number of different newspapers.
Image Credit: Shutterstock
Amy Adams Harding, the director of analytics and revenue optimization for Google news and publishing, noted that the old versions of the tools provided large amounts of data that some organizations struggled to implement
Google indicated the new tools have been tested with Lee Enterprises, which publishes a number of different newspapers.
Image Credit: Shutterstock
Trend Themes
1. Audience Analytics - Leveraging advanced analytics tools to gain actionable insights into the audience and improve audience growth and profitability for news organizations.
2. Real-time Content Insights - Utilizing real-time analytics to identify and leverage topical content that enhances engagement and attracts more readers for news organizations.
3. Data Implementation Optimization - Developing innovative solutions that simplify data implementation processes and facilitate the effective utilization of large amounts of analytics data for news organizations.
Industry Implications
1. News Organizations - News organizations can benefit from utilizing advanced analytics tools to gain actionable insights into their audience, optimize content strategy, and increase profitability.
2. Publishing - The publishing industry can embrace real-time content insights to improve audience engagement, deliver more relevant content, and attract new readers.
3. Analytics Solutions - Companies offering analytics solutions can focus on refining data implementation processes and providing user-friendly tools to help news organizations effectively utilize large amounts of analytics data.
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