Lisa Lehane — February 6, 2006 — Marketing
References: eetimes
LONDON — Google Inc. has blacklisted the German Web site of BMW after the Munich-based auto maker allegedly tried to boost the likelihood it would be found in certain Internet searches, according to a "blog" posted by Google employee Matt Cutts.
The “Ricoh.de†Web site was also due to be removed from what Cutts called "our index" for a similar reason, he said. Tokyo-based Ricoh Co. Ltd. supplies office equipment such as printers and photocopiers.
In the blog, Cutts alleged that BMW had violated a rule that is part of Google's webmaster quality guidelines, namely, "Don't deceive your users or present different content to search engines than you display to users.†Cutts added that although BMW had apparently removed some of the offending pages, he expected Google would require BMW submit a "reinclusion request,†and that BMW would have to identify the person, or persons, responsible for creating the offending pages. (EE TIMES)
The “Ricoh.de†Web site was also due to be removed from what Cutts called "our index" for a similar reason, he said. Tokyo-based Ricoh Co. Ltd. supplies office equipment such as printers and photocopiers.
In the blog, Cutts alleged that BMW had violated a rule that is part of Google's webmaster quality guidelines, namely, "Don't deceive your users or present different content to search engines than you display to users.†Cutts added that although BMW had apparently removed some of the offending pages, he expected Google would require BMW submit a "reinclusion request,†and that BMW would have to identify the person, or persons, responsible for creating the offending pages. (EE TIMES)
Trend Themes
1. Blacklisting - Opportunity for companies to develop innovative ways to prevent or counter blacklisting by search engines.
2. Webmaster Quality Guidelines - Potential for businesses to create tools, services, or solutions that help website owners adhere to webmaster quality guidelines and avoid penalties.
3. Reinclusion Requests - Room for companies to offer services that streamline and expedite the process of submitting reinclusion requests to search engines.
Industry Implications
1. Internet Search - Opportunity for search engine companies to improve algorithms and techniques to detect and penalize deceptive practices.
2. Digital Marketing - Potential for marketers to provide consulting or training services on webmaster quality guidelines and best practices for website optimization.
3. SEO Services - Room for SEO agencies to help businesses recover from blacklisting and optimize websites in compliance with search engine guidelines.
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