The "Eat Your Steak. Be A Man." Campaign From Goodman Steak House
References: adme.ru & en.goodman.ru
There are some things that don’t go together—white clothes and mud, bad breath and kissing—and you’d think raw meat and naked skin would be up there as well. Not according to Goodman Steak House and their “Eat Your Steak. Be A Man.” campaign.
The Goodman Steak House “Eat Your Steak. Be A Man.” campaign definitely went for shock and awe when they dressed their fashion models in raw meat. For vegetarians who have difficulty eating meat, it probably wasn’t much better viewing it on, or in, the flesh. It brings a whole new meaning to the phrase, "you are what you eat"—or should I say ‘wear’?
The Goodman Steak House “Eat Your Steak. Be A Man.” campaign definitely went for shock and awe when they dressed their fashion models in raw meat. For vegetarians who have difficulty eating meat, it probably wasn’t much better viewing it on, or in, the flesh. It brings a whole new meaning to the phrase, "you are what you eat"—or should I say ‘wear’?
Trend Themes
1. Alternative Advertising - The use of edgy and controversial methods to promote a brand or product is growing in popularity and can potentially disrupt traditional advertising methods.
2. Food Fashion - The intersection of food and fashion is a new trend that can provide unique opportunities for both industries to collaborate and create innovative products and experiences.
3. Sustainable Packaging - As consumers become more conscious of their environmental impact, there is a growing need for sustainable and eco-friendly packaging solutions in the food industry.
Industry Implications
1. Food and Beverage - Innovations in packaging, advertising, and collaborations with the fashion industry can provide opportunities for growth and differentiation in the highly competitive food and beverage industry.
2. Fashion - Exploring the intersection of food and fashion can lead to new and unconventional designs and creations, as well as unique advertising campaigns.
3. Advertising and Marketing - Alternative advertising methods can disrupt the traditional advertising industry and provide new and innovative ways to reach a target audience.
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