Ideas
Explore the world's #1 largest database of ideas and innovations, with 483,413 inspiring examples.
Trend Reports
Discover why 1,305 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 102,645 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,305 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 102,645 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Dashboard
Track your market, topics and categories. Plus, collect favorite articles, build custom lists and filter down to your next opportunity!
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 483,413 cutting edge ideas.

Grocer-Branded Good-For-You Pasta Lines

Clean the Sky - Positive Eco Trends & Breakthroughs

Natural Grocers® Debuts Wheat Pasta & Organic Pasta Sauce

— January 14, 2025 — Marketing
Natural Grocers® is known as "America's largest family-operated organic and natural grocery retailer" and the company recently introduced a new line of good-for-you pasta products. Six new organic wheat pasta varieties and five new organic pasta sauce flavors are joining the Natural Grocers® Brand Products.

Organic durum wheat semolina is the star ingredient in Natural Grocers' good-for-you pasta. It is joined by other plant-based and dairy-free ingredients. The offerings are also Certified Organic, vegan, and non-GMO. The shapes include spaghetti, fettuccine, fusilli, shells, penne, and farfalle.

The Natural Grocers Brand pasta sauces, on the other hand, are Certified Organic, gluten-free, made without added sugar, and non-GMO. The flavors include Organic Biodynamic Puttanesca, Organic Biodynamic Ortolana, Organic Biodynamic Arrabbiata, Organic Biodynamic Classic Italian Basil, and Organic Tomato Ricotta.

Image Credit: Natural Grocers®
Trend Themes
1. Organic Pasta Innovation - The emergence of organic, non-GMO pasta products caters to the health-conscious consumer, enhancing sustainability in food production.
2. Plant-based Diet Growth - An increasing demand for plant-based ingredients in food products is transforming traditional grocery offerings to prioritize health and environmental benefits.
3. Lifestyle Branding in Groceries - Grocery brands are increasingly developing in-house product lines that reflect consumer values such as health, sustainability, and ethical production.
Industry Implications
1. Health Food Market - The health food market is expanding with innovative product lines that promote organic, non-GMO, and plant-based diets to appeal to health-conscious consumers.
2. Sustainable Agriculture - Sustainable agriculture practices are being bolstered by the demand for Certified Organic and biodynamic food products, reshaping production standards.
3. Retail Grocery Innovation - Retail grocery chains are driving innovation by introducing private-label products that align with consumer trends towards healthier, eco-friendly choices.
8.1
Score
Popularity
Activity
Freshness