Vita Bone's 'Good Stuff Pet Truck' Serves Dogs Across the Country
Katherine Pendrill — May 15, 2017 — Lifestyle
References: goodstuffpettruck & citizen-times
To better serve dogs across the country, the pet food brand 'Vita Bone' decided to create a mobile shop called the 'Good Stuff Pet Truck.' With fun activities for humans and their furry friends, the roving pet shop provides a fun experience for dog owners.
The Good Stuff Pet Truck is a mobile pet shop experience that moves from city to city. At each stop, owners are encouraged to bring their dogs out for a day of activities and tasty treats. The truck itself features a take-out window where dogs can hop up for some free samples of Vita Bone products, including the brand's grain-free Supreme Source pet food and biscuits. The outside of the truck also includes a backyard-style lounge area, where owners are encouraged to take selfies with their pups and socialize with other dog owners.
While the main goal of the mobile pet shop is to promote Vita Bone's grain-free dog food, the events also serves as a fun way for dog owners to connect.
The Good Stuff Pet Truck is a mobile pet shop experience that moves from city to city. At each stop, owners are encouraged to bring their dogs out for a day of activities and tasty treats. The truck itself features a take-out window where dogs can hop up for some free samples of Vita Bone products, including the brand's grain-free Supreme Source pet food and biscuits. The outside of the truck also includes a backyard-style lounge area, where owners are encouraged to take selfies with their pups and socialize with other dog owners.
While the main goal of the mobile pet shop is to promote Vita Bone's grain-free dog food, the events also serves as a fun way for dog owners to connect.
Trend Themes
1. Mobile Pet Shops - Mobile pet shops are on the rise and can serve as a unique way for pet brands to sell products and create a fun experience for pet owners.
2. Experiential Marketing - Experiential marketing events are becoming more popular, and pet brands can use this approach to create a strong emotional connection with potential customers.
3. Grain-free Pet Food - As pet owners become more health-conscious, grain-free pet food options are becoming increasingly popular and are likely to continue to grow in demand.
Industry Implications
1. Pet Industry - The pet industry can take advantage of the rising trend of mobile pet shops to better market their products and create an unforgettable experience for pet owners.
2. Food Industry - The food industry, particularly those focusing on pet nutrition, can take advantage of the rising trend of grain-free pet food to provide high-quality pet products and meet the growing demand for healthier pet options.
3. Event Planning Industry - The event planning industry can take advantage of the rising trend of experiential marketing to create unique events that leave an impression on attendees and help brands build lasting relationships with customers.
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