Target is Launching the Exclusive Fragrance Brand 'Good Chemistry'
Laura McQuarrie — January 18, 2018 — Fashion
References: corporate.target & refinery29
Target will soon be launching its first-ever exclusive fragrance brand, 'Good Chemistry,' with scents that are grouped into categories to appeal to four distinct personality types. The fragrances are grouped into broad categories like Confident and Charming, Good and Grounded, Vibrant and Playful and Cool and Collected, with the scents available offered in perfume, body spray and rollerball formats.
While 'Brainiac' is described as "clean and practical with a bit of wit," others like Wild Child are totued to have scents that captures the essence of a spirit that's "mischievous and bright." In addition to the many floral feminine scents Blue Belle and Water Lily, Target's Good Chemistry also includes grounding, earthy fragrances like Silver Coast and Rustic Woods.
In partnership with Illume, the fragrance products are vegan, paraben-free elixir and made with aromatic essential oils.
While 'Brainiac' is described as "clean and practical with a bit of wit," others like Wild Child are totued to have scents that captures the essence of a spirit that's "mischievous and bright." In addition to the many floral feminine scents Blue Belle and Water Lily, Target's Good Chemistry also includes grounding, earthy fragrances like Silver Coast and Rustic Woods.
In partnership with Illume, the fragrance products are vegan, paraben-free elixir and made with aromatic essential oils.
Trend Themes
1. Personality-inspired Fragrances - This trend showcases the opportunity to personalize fragrances based on individual personality types.
2. Category-based Fragrance Grouping - This trend highlights the chance to categorize fragrances into distinct personality types, allowing customers to easily find scents that align with their preferences.
3. Vegan and Paraben-free Fragrance Products - This trend presents the opportunity to cater to the increasing demand for vegan and paraben-free fragrance options.
Industry Implications
1. Retail - The retail industry can seize the disruptive innovation opportunity by creating their own exclusive fragrance brands that cater to individual personality types.
2. Beauty - The beauty industry can capitalize on this trend by developing personality-inspired fragrance lines and promoting the importance of scent individuality.
3. Wellness - The wellness industry can explore the opportunity to incorporate personality-inspired fragrances into self-care and relaxation practices, enhancing the overall sensory experience.
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